As we launch into the new year it’s time to take a look at the Out of Home media trends for 2022. No matter where you look, 2021 was a year to remember for marketers – and not always in a good way. But the turbulence experienced while navigating the now-cliche “new normal” wasn’t all bad. […]
As tradeshows and conferences are beginning to come back we thought it would be a good time to take another look at how exhibitors can reach event attendees with Out of Home media. […]
by Christie Massey. In many ways Out of Home media planning is starting to get back to normal, but during the pandemic things changed in some unanticipated ways. Some of those changes – like only looking at media in “essential” locations or the complete lack of trade shows – are changing back. […]
By by Betsy McLarney, CEO, EMC Outdoor. By looking a little closer, you can see the expanding role of Out of Home media in the post-cookie marketing world. Google’s plans for third-party cookie phaseout sent the marketing world reeling. For savvy marketers, the phaseout isn’t a big surprise. […]
Out of Home media can help drive business recovery for advertisers who are trying to build back after difficult times. After a year and a half of masks, social distancing, and economic hardship, we are finally seeing a return to “normal” and signs of growth and recovery. People are, finally, doing the things they enjoy. […]
by Betsy McLarney. Most advertisers look at Out of Home (OOH) as a media format best suited to reach consumer audiences and may overlook the fact that marketers can use Out of Home media to reach B2B audiences. If you are one of these advertisers, you might be losing key opportunities to reach your B2B clients, drive key business results and grow your brand. […]
by Chris Rulli. Out-of-Home media has traditionally been viewed as an advertising medium that raises brand awareness but has little effect on the rest of the customers’ purchase journey, whether it’s consideration or conversion. Contrary to that opinion, OOH can support every stage of your sales funnel. […]
As human beings, we frequently accept certain assumptions as facts just because they are generally believed. […]
Memorial Day has passed, and with it, we enter into the official summer travel period. And this year looks like it’s shaping up to be something unprecedented, as travel is bouncing back for 2021 in a big way. […]
Based on the most recent Covid mobility reports released by the Geopath, not only has traffic recovered from its 2020 COVID lows, but Out of Home traffic is exceeding pre-covid levels, surpassing 2019 travel for the same period. […]
When it comes to digital media and Out of Home, all banner ads are not created equal. For some of them 400 x 1400 pixels translates to 14’ x 48’ and one impression turns into thousands. You’ve probably been hearing about it, but may have some questions before launching your first Programmatic Out of Home Campaign. […]
As we begin the long road to economic recovery an important aspect for business trying to return to normal will be staffing and recruitment. A large pool of potential employees coupled with a large number of returning positions will lead to a volatile market for recruiters. […]
As EMC Outdoor celebrates 30 years in business, it occurs to me that our journey mirrors the trajectory of the “Outdoor Advertising” industry and Big Tech. […]
As we approach the unwelcome milestone of a year of dealing with the COVID pandemic, and as the promise of vaccine rollouts allows us to begin to see a light at the end of the tunnel, we thought it would be a good time to stop and take stock of things. Dealing with COVID mobility and Out of Home has been a bumpy road for everyone involved in the industry, from media owners to agencies and advertisers. […]
It’s no secret that the Out of Home industry took a big hit in 2020. As lockdowns went into effect in March and April consumer traffic outside the home dried up almost overnight. Events were cancelled, trade shows went virtual and brands made major cuts to their advertising budgets with Out of Home largely turned off. […]
