Not only for branding: How OOH advertising can be used to sell products (EMC Outdoor)
by Chris Rulli. Out-of-Home media has traditionally been viewed as an advertising medium that raises brand awareness but has little effect on the rest of the customers’ purchase journey, whether it’s consideration or conversion. Contrary to that opinion, OOH can support every stage of your sales funnel. […]
Sun, Jul 25, 2021 at 10:17 AM