How out-of-home media will handle targeting in the post-cookie marketing world (EMC Outdoor)
By by Betsy McLarney, CEO, EMC Outdoor. By looking a little closer, you can see the expanding role of Out of Home media in the post-cookie marketing world. Google’s plans for third-party cookie phaseout sent the marketing world reeling. For savvy marketers, the phaseout isn’t a big surprise. […]
Wed, Oct 20, 2021 at 11:52 PM