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Why OOH marketing should be part of your omnichannel strategy (EMC Outdoor)

In this blog post, we will explore what an omnichannel strategy is, its importance, and how incorporating out of home (OOH) marketing can enhance overall marketing activities. Additionally, we’ll examine a hypothetical company’s omnichannel marketing strategy and discuss best practices for successful implementation. What is OOH Marketing? […]

emcoutdoor.com
Wed, Sep 27, 2023 at 11:22 AM

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In-Person Shopping Is Going Strong

In-person shopping is dead. Right? It’s a dinosaur, as archaic and useless as cuneiform tablets, powdered wigs, and flip phones. […]

emcoutdoor.com
Thu, Sep 14, 2023 at 1:00 PM

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EMC Outdoor’s explains how OOH campaigns are measured today

Out of home (OOH) advertising has long been recognized as a top-of-funnel marketing strategy due to its wide reach, brand-building capabilities, and real-life visibility. Historically, however, OOH measurement, or measuring the effectiveness of OOH campaigns, posed significant challenges, leading to limited insights and credibility. […]

emcoutdoor.com · Promoted content
Wed, Sep 13, 2023 at 3:16 PM

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Bus Advertising: The Effectiveness of Transit Media

Buses, shelters, and subways, oh my! From bus advertising to bulletins on street furniture, businesses are always on the lookout for effective ways to reach their target audience with out-of-home media. One innovative form of outdoor advertising is transit media. […]

emcoutdoor.com
Thu, Aug 10, 2023 at 2:00 PM

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Get Your Boots On!: The “Genchi Genbutsu” of Trade Show Media

A question regarding trade show media came up in a meeting with a client recently. Given the extremely short time frame and statistically small audience involved, how do you measure impressions for a campaign like that? The answer? […]

emcoutdoor.com
Wed, Aug 9, 2023 at 12:21 PM

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How OOH Media Can Boost Digital Marketing Effectiveness

How and Why Out-of-Home Media and Online Media Work Together In today’s digital age, where online advertising dominates the marketing landscape, it’s easy to overlook the power of traditional out-of-home (OOH) media. However, rather than being competitors, OOH and online media can work harmoniously to enhance advertising campaigns’ effectiveness. […]

emcoutdoor.com
Wed, Jul 26, 2023 at 2:00 PM

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Atlanta OOH Market Facts (EMC Outdoor)

Welcome to the next segment in our monthly series, where we dive deep into various markets, providing valuable insights and expert advice drawn from our wide-ranging 30-year experience in the Out of Home advertising industry. In this issue, we’re focusing on the vibrant cityscape of Atlanta and the myriad OOH media options available to marketers. […]

emcoutdoor.com
Tue, Jun 20, 2023 at 12:10 AM

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Budgeting for Your Out of Home: How Much Does a Billboard Cost?

How Billboards and Bulletins Can Help Your Marketing Are you wondering: how much does a billboard cost? The short answer is: it depends. […]

emcoutdoor.com
Wed, Jun 14, 2023 at 2:00 PM

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How brands can take advantage of the tourism boom by using OOH advertising (EMC Outdoor)

We may have gotten through the revenge travel bounce back, and the possibility of recession seems daunting, but the recovery of the travel industry is not slowing down. Perhaps in the post-pandemic world, we’ve all gained an appreciation for the new experiences we took for granted and are focusing more on them in our lives. […]

emcoutdoor.com
Mon, May 22, 2023 at 10:09 AM

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San Diego OOH Market Facts (EMC Outdoor)

Welcome to the next installment in our monthly series, where we delve into various markets to offer valuable insights and expert advice on San Diego OOH advertising, based on our extensive 30-year experience in the Out of Home advertising industry. In this edition, we’ll explore the dynamic landscape of San Diego and the wide range of OOH media options available to marketers. […]

emcoutdoor.com
Thu, May 4, 2023 at 9:20 AM

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EMC Outdoor Announces the Addition of Deana Poole as SVP of Client Partnerships

EMC Outdoor is pleased to announce the appointment of industry veteran Deana Poole as Senior Vice President of Client Partnerships. CEO Betsy McLarney said, “Deana brings a dynamic presence, drive, and client-focused approach to our team. We are thrilled to have her joining us at this time to help develop client partnerships, when our agency and Out of Home are growing rapidly. […]

emcoutdoor.com
Wed, May 3, 2023 at 7:44 AM

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What Our New Dog Taught Me About the Value of Out of Home Media (EMC Outdoor)

by Matthew Noll. If any of the brands at the pet store had done even the slightest bit of Out of Home in my area I would have had some familiarity with them. They didn’t. […]

emcoutdoor.com
Tue, May 2, 2023 at 2:23 PM

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The Power of OOH Media for Brand Building

OOH media is a powerful medium for reaching your target audience. It’s effective in getting your message across quickly and with a narrow focus, making it hard to miss. Brands can reach people in key moments of their day when they are more receptive and less distracted by other media. […]

emcoutdoor.com
Wed, Apr 26, 2023 at 2:00 PM

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Reaching Prospective Students with Out of Home Media

Once upon a time, high school students would reach out to higher education institutions with a phone call or (gasp)… mail… to show their interest and request information. Then they would wait weeks for a large glossy booklet to show up and then compare that to the virtually identical large glossy booklet from the other schools on their list. Oh, and there were dinosaurs too. […]

emcoutdoor.com
Wed, Apr 26, 2023 at 11:38 AM

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Strategic Benefits of Out-of-Home Media (EMC Outdoor)

by Jonathan Megahey. Out-of-Home brings a lot to the table, but here are five key ways that it can improve your marketing plan: Building brand awareness and trust Increased ad recall Reaching Audiences That Other Media Can’t Flexibility in placement, format, and messaging Improving the performance of other media channels Let’s explore each of these 5 OOH benefits in more detail. 1. […]

emcoutdoor.com
Wed, Apr 19, 2023 at 11:32 AM

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