Estimated reading time: 18 minutes We’ll pick up with Part Two of our Women In Media roundtable discussion. If you missed part one you can read it here. Christie Massey So let’s talk a little bit about the challenges we’ve faced in our careers as women in marketing throughout the years. […]
Women in media have made remarkable contributions to the industry and also faced a host of challenges. As a WBENC organization, we thought it was important to observe Women’s History Month, so we pulled together a group of seasoned executives to discuss their experiences as women in media. They got together for a roundtable discussion, and we wanted to share their thoughts. […]
Chicago, known as the “Windy City,” is a top-tier OOH advertising market boasting diverse media options that effectively target different audiences and locations. This bustling metropolis, renowned for its rich culture and history, deep-dish pizza, hot dogs, and blues music, is home to over 2.7 million people and numerous Fortune 500 companies. […]
Healthcare marketing is a complex undertaking, but Out of Home media enhances marketing for healthcare networks. Especially for regional and large local healthcare networks, maintaining a consistent and strong media presence within the community is crucial. These networks typically operate numerous individual facilities, ranging from full hospitals to local doctors and specialists. […]
Betsy McLarney, CEO, EMC Outdoor. It’s time to take a look ahead at the Out of Home media trends we see lining up in 2023. Last year was a year of recovery for Out of Home media. […]
Adding Out of Home media sponsorships to your event can create significant benefits for both exhibitors and event organizations. Sponsorship opportunities are a critical part of any major conference or trade show. For the exhibitors, they offer essential ways to elevate their profile and drive booth traffic. […]
By Song Heo, EVP OOH Media Strategy EMC Outdoor. It’s been about a year or so since we started to see conferences and trade shows begin the long slow walk back to something like they were before COVID. To be sure, the new normal is not what it was in 2019, at least not yet, but there are promising signs for the continued resurgence of conferences. […]
If you’ve been paying attention over the last few years, you’ll know that Out of Home has evolved into far more than just billboards. It’s a rapidly evolving media format, primarily due to the growth of Digital Out of Home media (DOOH), that continues to embrace new trends and bring new opportunities. […]
Geopath’s new vision lays out an exciting roadmap for the future of Out-of-Home media measurement. Geopath has long been the accepted, independent measurement body for Out of Home media measurement. Several years ago, they undertook a sweeping initiative to upgrade the measurement system for OOH media. […]
Tell us a little about yourself: I am a born and bred New Yorker. I grew up in Long Island, attended the University of Massachusetts at Amherst, and then moved to NYC after graduation. I love to travel, experience different cultures and cuisines, and meet new people from different backgrounds. How did you start working in marketing? I’ve been working in marketing for over 20 years. […]
Out-of-home (OOH) media company NEO has forged a partnership with retail property developer RioCan REIT, to secure advertising representation at Toronto’s Yonge Sheppard Centre (YSC). Photo courtesy NEO Out-of-home (OOH) media company NEO has forged a partnership with retail property developer RioCan REIT, to secure advertising representation at Toronto’s Yonge Sheppard Centre (YSC). […]
by Matthew Noll. If I were to show you a small section of a very famous painting, you probably wouldn’t have much luck identifying it: If I zoom out to show you twice as much, we’re probably still in the same boat, there’s just not enough information to go on. If I give you twice as much again you may begin to have some ideas. […]
Building a comprehensive, multi-channel media plan can be a challenge. Finding a mix of channels that build on each other to reach your audience where they spend their time is crucial. In this guide, we’ll examine just how Out of Home media can work together, alongside your other channels, to tell a deeper brand story and effectively get your message across to core audiences. […]
The benefits of Out of Home attribution are widely misunderstood throughout the marketing community. Marketing is full of perceived truths that, under full scrutiny, don’t hold water. Email isn’t truly dead, not all publicity is good publicity, and no digital media is not inherently more measurable than other channels, like Out of Home. […]
What is Out of Home media? Even for experienced marketers, can be tempting to dismiss out of home media as “just billboards”. Average ad spends pale compared to digital and television, so it’s no wonder Out of Home is often an afterthought. […]
