Last week in New York City, the great and good in the US OOH advertising industry met at the Ad Club’s annual event, OOH: NOW. OOH is more relevant than ever and poised to meet brands’ demands for growth, connecting consumers with the right content in the correct context. […]
The initial conversion of 126 screens in three shopping malls has been completed. Istanbul, Turkey. November 28, 2016. […]
DOOH analytics tools enable out-of-home advertisers to create clear, measurable goals for a campaign and track the conversion rate just like they would online. But what conversions, specifically, does digital signage analytics enable you to track? Advertisers have their own unique goals, and each campaign you run is different. […]
In the bad old days of analogue, taxi drivers only had three channels: sport – usually football, sound bites on the topic of ‘what’s wrong with society’, and a public information broadcast about the standard of other people’s driving. And all of this with the radio switched off! Thankfully, the near future will be very different. […]
Vince Banks will apply years of programmatic experience to digital out-of-home. Montreal, Canada. October 24, 2016. […]
In any out-of-home advertising campaign, you want to play the perfect ad, at the perfect time, at the perfect place – but too often, advertisers don’t know what the highest performing combinations are until after their campaign is over. In online advertising, campaigns are constantly adjusted and optimized to ensure maximum performance, and it should be the same for DOOH. […]
Online advertising measures, improves, and reports performance in real-time, and now digital out-of-home can too: Complete Guide to DOOH Analytics: How to use analytics to boost profits and win more campaigns. Modern technology enables you to measure DOOH performance to make dramatic improvements. […]
In election years, when the press reports record spending (again) on political advertising, out of home (OOH) media companies wonder why they don’t get more. In 2014, the OOH share of political ad spend was 1 percent, up from 0.8 percent in 2012, according to data from Kantar Media. […]
Here at LINKETT, we speak to a lot of digital out-of-home advertising networks, media planners, and brands that are interested in what we do. We get a lot of questions, so we decided to make a list of the top 5 most common questions about LINKETT and digital signage analytics. Who better to answer them than our Co-Founder and CEO, Douglas Lusted? […]
The growth of digital channels like Google AdWords and Facebook has made it easy for brands to track how effectively they’re spending ad dollars. With rich, detailed analytics, they can create and optimize a sales funnel from start to finish. […]
In the last decade OOH advertising had arguably undergone the most radical upheaval globally in its history. From the earliest days of cave paintings to posters on walls, OOH media was effectively just that, static pictures on walls of varying sizes and sophistication. […]
Mentos launched a new campaign for NOWmints with multiple weather triggered digital out-of-home ads. Mentos wanted to target different flavors at certain times of the day that matched the weather and the mindset of consumers. The weather trigger aspect of the campaign is to heighten brand recall and awareness to the ad. […]
We’ve had the hardware and software revolution thanks to major investment across Out of Home’s digital media estate. Now it’s time for the creative revolution! A rich and diverse Digital Out of Home landscape is now in place, bursting with possibility and unfettered by the constraints associated with the traditional medium. […]
Relevancy is the crux of marketing and advertising. Informing or reminding consumers of a product or service at the exact moment they need it is key to providing value and increasing sales. […]
Relevancy is the crux of marketing and advertising. Informing or reminding consumers of a product or service at the exact moment they need it is key to providing value and increasing sales. […]
