NYC-based programmatic ad platform company Vistar Media, which focuses on the out of home space, has added support for technology that allows media companies buying video ad positions for online to seamlessly push that same video to digital out of home ad networks. […]
Note: Not a shot from the Ohio drug chain. LA-based Provision Interactive Technologies continues to find clients that get excited about its technology that shows consumer floating products in mid-air, as a carrot to get shoppers to use a coupon center. The company has announced a deal to put its proprietary 3D Savings Center kiosks inside Discount Drug Mart stores around Ohio. […]
Malibu amplified its global #becausesummer campaign in London by developing a fun and interactive out of home campaign at Westfield London to engage with millennials. The out of home experience included a photobooth where consumers were allowed to take a series of pictures of themselves. […]
This OOH (out-of-home) posting period is notable for having two high profile campaigns featuring OOH ads that are reminiscent of 1940’s and 1950’s poster campaigns. And, not surprisingly they have great impact and interest. […]
It’s hard to wrap my head around an event that’s months off, but the Digital Place Based Advertising Association (DPAA) has announced its initial roster of speakers for the annual Video Everywhere Summit in New York, this year running on November 1. […]
STRATACACHE has formally announced the acquisition made back in December of a 3,500 screen shopper marketing network in convenience stores called LIFT, picking it up from the electronic payments company Verifone. LIFT will roll up into PRN, the retail media company STRATACACHE also acquired in 2015. […]
<< Back to the March 6, 2017, Outlook March 6 2017 Thank you, OAAA principals, for sharing your honest thoughts with senior staff in our recent telephone interviews. Here are 10 take-aways from owners and top executives at more than 75 OOH media companies, large and small. […]
While slow to transition into the convergent world of digital and mobile, out of home (OOH) is finally catching up. Digital expansion in OOH is at an all-time high. […]
Taking advantage of Posterscope’s ‘Liveposter’ platform, we used real-time data to trigger dozens of highly targeted (and comical) creative messages across nearly 100 digital OOH screens nationally to address unique audience mind-set moments proven to increase advertising awareness and message recall. […]
Over 600 displays in 125 commercial and residential towers will be converted to BroadSign’s CMS. Dubai, United Arab Emirates. January 31, 2017. […]
Over 600 displays in 125 commercial and residential towers will be converted to BroadSign’s CMS. Dubai, United Arab Emirates. January 31, 2017. […]
Conversion begins with 33 digital billboards. Moscow, Russia. January 18, 2017. […]
Conversion begins with 33 digital billboards. Moscow, Russia. January 18, 2017. […]
The once humble billboard, now a connected powerhouse, looks set to play a key role in the future of smart city infrastructure. The digitisation of the Out of Home media landscape continues apace and provides an important entry point for reaching hyper-connected urban audiences with real-time news and information, alongside smart, contextual, data-driven advertising. […]
I think we can all agree that 2016 was a funny old year. The pollsters got it spectacularly wrong – twice – which has to be the best endorsement ever for big data and intelligent intelligence, while post-truth became the Oxford Dictionaries word of the year (at least it beat Brexiteer to the top spot!). […]
