Broadsign – Booth 1731 Why do people going to DSE need to put your company on their Must See list of booths? DSE is the chance to get a live, personal demo of our complete digital signage platform. Our product experts will also be on hand to answer any and all questions. And with our recent rebrand, our booth got a major facelift this year! […]
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It’s kinda hard to get excited about ad screens in shuttle buses, but a new case study out from BrightSign is interesting not so much for the product, but the insight and how this stuff is done in things that are moving, bouncing and bumping, and probably exposed to all kinds of power spikes and cuts. […]
This a multi-sensory pop-up media campaign in the Shanghai subway system, marketing a shopping mall called The MIXC. Put together by JCDecaux, the set-up is a house-like display that blends back-lit graphics with windows that look into flat panel displays, and scent marketing tech. […]
So, what role can digital signage play in this multi-pronged and multi-faceted approach to communications that we are increasingly seeing on the rise? As consumer’s digital worlds become ever more crowded and cluttered it branded messaged, physical signage offers a tangible, high impact way to drive a visual message home. SEVENTH TIME’S THE CHARM. […]
A brainstorming idea 10 years ago from an FBI Citizens Academy – to put fugitives’ faces on digital billboards — has solved dozens of tough crime cases. […]
A brainstorming idea 10 years ago from an FBI Citizens Academy – to put fugitives’ faces on digital billboards — has solved dozens of tough crime cases. […]
Sacramento-based Citilabs has launched what it calls a first-of-its-kind population movement analytics solution that provides an hour-by-hour picture of how Americans move around their country. The company’s Streetlytics platform uses billions of data points to measure and report origin-destination movements, directional road volumes, and traveler demographics. […]
The base levels of the tallest building in Taiwan – Taipei 101 – are a lot of retail and restaurants, and a lot of escalators. One of them had this multimedia set-up I can’t recalls seeing anywhere else – a fine-pitch LED display that runs up the span between the escalators. […]
This a couple of years old, but just stumbled on it. The Quebec DIY store Reno Depot did a Digital OOH campaign in Feb. 2015 in Quebec that used a sensor to match conditions and color to house-brand paint swatches available at the store. […]
If you want to get a sense of what’s really going on with the digital out of home media business and the technology ecosystem that feeds into it, you need to pay attention to Mark Boidman. That’s his gig – looking at the opportunities and risks of the business, as a partner running the marketing services wing of New York investment banking house Peter J. Solomon Company. […]
Audi is the launch partner for new Birmingham location Premium out of home media owner Ocean has expanded its exclusive Vehicle Recognition Technology (VRT) network to Birmingham with the addition of the technology to its screen covering the southern entrances to The Bullring. This brings a total number of VRT enabled locations to four full motion screens in four different cities. […]
As data and technology evolve, planners are increasingly challenged to select the most impactful and efficient media channels that give them access to their specific target audience, but how do they achieve the holy grail of zero wastage and 100% accountability. […]
More information is dribbling out about that giant robotic 3D LED board Coca-Cola switched on last week in Times Square. The vendor list is long, and the one most familiar to the digital signage community is Convergent, which is listed as doing Technology Design and Implementation, Content Management and Monitoring Services. […]
Content is a factor, of course, but’s generally kind of amazing how good a 10mm pitch outdoor LED sign can look these days. This is an upgraded LED board that replaced an older digital display used by Aeropostale to advertise its brand outside a Times Square retail store. The new one is for LINE FRIENDS, an Asian retailer built around sticker characters. […]
