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Zurich Politicians Vote To Reduce, Limit DOOH Displays In That City, Citing Environmental Concerns (16:9)

Digital OOH media companies operating in Switzerland are waving red flags about a decision by Zurich politicians that would reduce and limit the amount ... […]

sixteen-nine.net
Thu, Mar 30 at 10:41 AM

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DOOH Start-up iCleanse Pairs Smartphone Sanitizing Device With Ad Screen For Hospitals, Public Spaces (16:9)

A Hartford-area company is marketing a DOOH advertising solution that mashes up a screen paired with a device that uses UV-C light to sanitize ... […]

sixteen-nine.net
Wed, Mar 29 at 9:30 AM

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Dutch Master’s Painting Comes Alive In New Coke 3D DOOH Spot

This is a fun little “activation” at a Brazilian airport that pairs a famous painting and consumer brand, using anamorphic illusion creative on a ... […]

sixteen-nine.net
Mon, Mar 27 at 8:18 AM

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NY Port Authority Adds DOOH-Supported Bike Storage Locker To City Infrastructure (16:9)

Transport authorities have long been offsetting or eliminating the capital costs of infrastructure by supplying things like curbside bus shelters that have integrated analog ... […]

sixteen-nine.net
Tue, Mar 21 at 9:29 AM

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Tourism Marketing-Focused Infotainment Network Straddles Three EU Countries (16:9)

This is an interesting tourism marketing network that’s funded, or at least partially funded, by digital OOH advertising. The Lake Constance Infotainment Network is ... […]

sixteen-nine.net
Thu, Mar 16 at 9:52 AM

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Do Media Owners Need To Go All-In On Programmatic DOOH? (Hivestack via 16:9)

Guest Post: Ben Abbatiello, Hivestack As the global economic outlook continues to become more uncertain, there is one thing that the advertising industry can ... […]

sixteen-nine.net
Tue, Mar 14 at 8:51 AM

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180-Foot Three-Sided LED Marquee About To Officially Go Live On LV Strip (16:9)

When I was last in Las Vegas and fighting my way along the Strip’s sidewalks, one of the many obstacles I had to navigate ... […]

sixteen-nine.net
Thu, Mar 9 at 9:07 AM

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Now There’s An Acronym For Something That Isn’t Really A Thing: FP3D Billboards (16:9)

Now media companies are getting into the flawed habit of calling their advertising displays something they’re not. Abu Dhabi-based BackLite Media sent me PR ... […]

sixteen-nine.net
Mon, Mar 6 at 5:02 PM

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Global Ad Spend Up 7.5% Last Year, To $714 Billion: Research

Global advertising and marketing spending was up by 7.9% last year, to $1.568 trillion, but the media research firm PQ Media suggests 2023 growth ... […]

sixteen-nine.net
Mon, Mar 6 at 11:23 AM

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Consumers Are Particularly Receptive To Ads In Airports: Study (16:9)

The New Zealand wing of OOH/DOOH media giant JCDecaux has released a set of insights generated from a neuroscience study that suggests travellers are ... […]

sixteen-nine.net
Fri, Mar 3 at 11:43 AM

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Going Niche: DOOH Start-up Hyper-Focused On Screens In NYC Orthodox Jewish Neighborhood (16:9)

When I have chats with the heads of small, generally young companies that are struggling to figure out how they stand out from the ... […]

sixteen-nine.net
Wed, Feb 22 at 9:16 AM

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Hyperlocal UK DOOH Campaign Steers Consumers To Nearest Chain Pharmacy Store (16:9)

This is a good example of making a simple tweak to a creative campaign to make it more relevant to the people seeing it ... […]

sixteen-nine.net
Tue, Feb 21 at 1:40 PM

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Solomon Partners’ Chart: Who Is The Biggest Of Them All In DOOH & Retail Media? (16:9)

Merchant banking firm Solomon Partners – which through partner Mark Boidman is very active in guiding M&A in the DOOH sector – has published ... […]

sixteen-nine.net
Fri, Feb 17 at 6:25 PM

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Broadsign, LG Collaborate On DOOH Ad Solution For Smart Displays (16:9)

LG’s US Business Solutions unit and DOOH-focused CMS software firm Broadsign has announced a partnership that has what’s dubbed Broadsign for SoC ready to ... […]

sixteen-nine.net
Wed, Feb 15 at 1:21 PM

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Japanese DOOH Firm, Broadcaster Partner On Live Content On Digital Boards Around Country

A pair of Japanese companies have partnered on a service that can put live broadcasting on 75 big LED display boards located around that ... […]

sixteen-nine.net
Thu, Jan 19 at 11:09 AM

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