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Founded in 1981, the state-owned consumer electronics manufacturer has become the Samsung of China. In 2020 TCL acquired Samsung Display’s China-based LCD factories and in 2024 LG Displays sole China display factory. Today TCL is the second largest global TV manufacturer with a market share of 12,5% according to Omdia. […]
Lamar’s Bill Ripp installed 2,500 digital billboards during his career. Here’s what he told Billboard Insider about why digital billboards fail. The number one reason we need to reposition digitals is a mistaken belief that if one digital face is good, two will be better. […]
After almost three years in the role, Denise Turner is leaving to take up the position of Media Research Director at the IPA and her successor will be announced soon. In her new role, Turner will be the IPA industry representative on all the industry media research currencies – Route as well as ABC, Barb, JICMAIL, JICPOPs, JICREG, PAMCo, RAJAR and UKOM. […]
“Why pay for something that should be readily available and easy to manage from anywhere?” questioned Lemma founder & CEO Gulab Patil. “With Lemma Phi, we are making access to powerful DOOH CMS technology free, enabling screen owners of all sizes to maximise inventory value and drive revenue growth. […]
In today’s dynamic marketing landscape, demonstrating the return on investment (ROI) of advertising efforts is more crucial than ever. Out-of-home (OOH) advertising has long been a staple in brand strategies, and notably, is the second-fastest growing ad medium, with projections for continued double-digit growth (Broadsign). […]
by Balthasar Mayer. AI on and behind the screen, the beginning dominance of software and the rise of e-paper: invidis identifies the ISE 2025 digital signage trends shaping the industry for the coming years. 4. […]
Outsmart, the trade body for the out-of-home (OOH) advertising industry in the UK reports that OOH revenue for year end 2024 saw growth of +7.7% year-on-year with total revenues of £1.4bn, the highest ever. The figures, collated by PwC, show digital out-of-home (DOOH) grew +10.2% and classic out-of-home was up +3.0%. DOOH’s share of total revenue is 66%. […]
ZetaDisplay won the contract following a competitive tender process, with the goal of providing a full turnkey system through an initial five-year plan to modernise real-time passenger information displays at 370 key locations throughout Oslo. […]
Raspy voices, aching feet, but smiling faces: the four days of ISE are the most important networking time of the year for the ProAV industry. We at invidis also visited countless stands, having great conversations along the way. […]
by Florian Rotberg. Vertiseit has grown from a small Swedish digital signage provider to one of Europe’s leading ISVs. In 2024, the acquisition of Visual Art doubled its revenue to more than 60 million Euros. […]
Billboard attorney Marnie Christine Cody Ware describes a billboard easement as a legal contract that gives the granteee of the easement rights to operate a billboard on property that is owned by someone else. […]
Moving Walls, a world-renowned AdTech & MediaTech company that specializes in innovative out-of-home (OOH) media solutions has launched an open-source sustainability guide for the Out-Of-Home (OOH) advertising industry. […]
JCDecaux Play+ offers advertisers real-time DOOH buying, enabling instant campaign adjustments and data-driven optimisation for maximum impact. Designed to advance digital advertising in the Middle East, this solution gives advertisers a high-impact platform to reach global audiences. […]
The Smart Delivery Box integrates advanced technology into everyday delivery operations, creating a scalable and impactful medium that helps brands build credibility and make a bigger impact in high-traffic urban areas. “We’re bridging the gap between digital and outdoor advertising, providing a mobile solution that adapts to the rhythm of the city. […]
Adam Garrity, head of global OOH at dentsu, explains why automation is the solution. If you’ve ever bought out-of-home (OOH) ads, you’ll know how time-consuming it can be – briefings, rate negotiations, booking confirmations, artwork reviews and measurement discussions, often with multiple media owners. A last-minute budget, timing, or geography change can mean another round of calls. […]
