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DOOH Screens Transform for World Orca Day

Everybody and everything seems to be getting its own day on the calendar, and some matter more than others. Case in point: July 14, 2017 was the inaugural World Orca Day, and to help commemorate it, the international wildlife charity known as the Born Free Foundation borrowed the large-format full motion out-of-home (OOH) screens at various locations around the United Kingdom. […]

digitalsignageconnection.com
Wed, Jul 19, 2017 at 3:35 PM

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Erik Bottema Joins Rouge Media Group as Chief Revenue Officer (USA Market)

Lower attention spans, the introduction of ad blocks, the rise of mobile, and changes in the way consumers react to media has made it increasingly difficult for brands to reach them. Despite these challenges, Out-Of-Home Advertising has proven to be impactful and continues to see strong growth. On people’s daily journey outside the home, this medium is one that catches attention without fail. […]

digitalsignageconnection.com
Wed, Jul 12, 2017 at 9:11 AM

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OUTFRONT Media Completes Billboard Asset Swap

NEW YORK, July 5, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today that it has completed an asset swap with Independent Outdoor Network.  The Company acquired digital billboards in the Boston designated market area (DMA) in exchange for static billboards in four non-metro market clusters considered not strategic to its top DMA focus. […]

digitalsignageconnection.com
Wed, Jul 5, 2017 at 11:48 AM

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The Path to Out-of-Home: A Q & A with Geopath President Kym Frank

Geopath, the not-for-profit whose mission is to provide audience location measurement to the out-of-home (OOH) industry, leverages anonymous aggregated audience location data measurement to help marketers analyze their audience more accurately. Formerly known as the Traffic Audit Bureau (TAB), Geopath’s roots go back to 1933. […]

digitalsignageconnection.com
Thu, Jun 22, 2017 at 10:49 AM

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DOOH Triggered by Traffic

In an effort to roll out the proverbial red carpet for its new flagship vehicle, Vauxhall Motors enlisted Posterscope and Carat for a real-time traffic data campaign via digital out-of-home (DOOH) that delivers contextual ads to the captive audience of drivers stuck in traffic jams around England. […]

digitalsignageconnection.com
Wed, Jun 21, 2017 at 9:27 AM

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Clear Channel Outdoor Americas Showcases the Creativity of Digital Out-of-Home Advertising at Cannes Lions International Festival of Creativity

New York, NY – Clear Channel Outdoor Americas (CCOA) (NYSE:CCO), a subsidiary of iHeartMedia, Inc. will showcase the creativity, flexibility and real-time audience engagement potential of digital out-of-home (DOOH) advertising at this year’s festival. […]

digitalsignageconnection.com
Mon, Jun 19, 2017 at 9:02 AM

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United Airlines Uses Groundbreaking Data Stream to Get New Yorkers to the Airport Faster with First of its Kind OOH Activation

United Airlines’ new OOH mcgarrybowen’s campaign for United Airlines uses GPS real-time traffic data to dispel the myth that travel to JFK is faster than travel to Newark Airport (EWR). This represents the first time that live traffic data has ever been used to dynamically display messaging on top of a taxi. JFK has long been considered “New York’s Airport. […]

digitalsignageconnection.com
Mon, Jun 19, 2017 at 8:57 AM

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Vauxhall Motors Launch New Insignia Grand Sport Using Real-Time Traffic Data to Reach Motorists with Digital OOH Campaign

London, 14 June 2017: Out-of-home (OOH) and location marketing specialist Posterscope and media agency Carat have launched a dynamic, digital OOH campaign for Vauxhall Motors as part of a nationwide campaign to launch the company’s new flagship vehicle, the new Vauxhall Insignia Grand Sport. […]

digitalsignageconnection.com
Wed, Jun 14, 2017 at 9:19 AM

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OUTFRONT Media Partners with Brooks Brothers to Debut Its New Collection Featuring Supima Cotton across Innovative Out-Of-Home Properties in Manhattan

NEW YORK, June 2, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, today announced the expansion of its partnership with Brooks Brothers on the brand’s latest out-of-home campaign, promoting its new ‘Bursting Into Bloom’ creative that touts the classic Supima Cotton Shirt and Performance Polo. […]

digitalsignageconnection.com
Thu, Jun 8, 2017 at 10:43 AM

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Adshel Selects Ayuda Media Systems

Stockholm, Sweden (PRWEB) June 08, 2017—Ayuda Media Systems (“Ayuda”), an out-of-home ad tech company, announced today at the 2017 annual FEPE congress that Adshel, one of Australia’s largest out-of-home advertising companies, has selected Ayuda’s software to power all media workflows including sales, operations, finance, digital scheduling, data-driven digital ad serving and customer-facing enablement tools. […]

digitalsignageconnection.com
Thu, Jun 8, 2017 at 9:45 AM

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NEC and Hiperwall Partner to Provide Innovative Large-Display Video Wall Solutions for Control Rooms Worldwide

Chicago and Irvine, Calif., June 6, 2017 – NEC Display Solutions of America, Inc. and Hiperwall Inc. today announced a new hardware–software partnership to provide large-display video wall solutions for control rooms and other venues. […]

digitalsignageconnection.com
Tue, Jun 6, 2017 at 1:21 PM

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FULL WEBINAR: The Layers of Mobile + Out-of-Home

In this webinar, Lamar Advertising’s Director of Digital Innovation & Sales Strategy Ian Dallimore and Blue Bite’s CEO/Founder Mikhail Damiani discuss the layers of pairing Mobile with Out-of-Home from the most basic to the most complex.  They also explained n the pros and cons of each layer, went into detail on what each includes and analyzed how they are best used in order to drive results and evolve two separate advertising mediums into a cohesive media channel. Successful case studies were also shared, and specific features about how each related to the five layers and why they became success stories make this webinar a must-watch! […]

digitalsignageconnection.com
Mon, Jun 5, 2017 at 7:04 AM

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PATTISON Onestop Grows Digital Office Network Portfolio with the Addition of Winnipeg

TORONTO, ON–(Marketwired – May 30, 2017) – PATTISON Onestop, Canada’s leader in the sales and operations of Digital Out-of-Home Media (DOOH) today announces the addition of Winnipeg to its Digital Office Network portfolio. The Network is the first of its kind in Winnipeg, and gives advertisers the ability to reach Winnipeg’s business community throughout the workday. […]

digitalsignageconnection.com
Tue, May 30, 2017 at 8:55 AM

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Kinetic Makes a Summer Splash with Launch of Aperol’s First Ever OOH Campaign

Kinetic, the global leader in contextually connecting and activating audiences on the move, has launched the first ever out-of-home (OOH) campaign for Gruppo Campari’s trending brand Aperol, just in time for the onset of al fresco summer brunches and happy hours. […]

digitalsignageconnection.com
Fri, May 26, 2017 at 10:40 AM

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The National Center for Missing & Exploited Children and Clear Channel Outdoor Americas Launch Los Angeles Billboard Campaign Timed with National Missing Children’s Day

Los Angeles, C.A. – Today the National Center for Missing & Exploited Children®  (NCMEC)  and Clear Channel Outdoor Americas – Los Angeles (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia Inc., launched a new month-long digital billboard campaign across the Los Angeles, CA region timed with National Missing Children’s Day, calling attention to the ongoing searches for local missing children. […]

digitalsignageconnection.com
Thu, May 25, 2017 at 11:41 AM

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