Erik Bottema Joins Rouge Media Group as Chief Revenue Officer (USA Market)

Lower attention spans, the introduction of ad blocks, the rise of mobile, and changes in the way consumers react to media has made it increasingly difficult for brands to reach them. Despite these challenges, Out-Of-Home Advertising has proven to be impactful and continues to see strong growth. On people’s daily journey outside the home, this medium is one that catches attention without fail. […]