The Path to Out-of-Home: A Q & A with Geopath President Kym Frank

Geopath, the not-for-profit whose mission is to provide audience location measurement to the out-of-home (OOH) industry, leverages anonymous aggregated audience location data measurement to help marketers analyze their audience more accurately. Formerly known as the Traffic Audit Bureau (TAB), Geopath’s roots go back to 1933. […]