United Airlines Uses Groundbreaking Data Stream to Get New Yorkers to the Airport Faster with First of its Kind OOH Activation

United Airlines’ new OOH mcgarrybowen’s campaign for United Airlines uses GPS real-time traffic data to dispel the myth that travel to JFK is faster than travel to Newark Airport (EWR). This represents the first time that live traffic data has ever been used to dynamically display messaging on top of a taxi. JFK has long been considered “New York’s Airport. […]