Press Releases

Morocco’s largest OOH ad operator FC Media launches self-serve booking platform for local businesses powered by Location Media Xchange (LMX)

29th April, Casablanca – FC Media, the largest Out-of-Home (OOH) media operator in Morocco has launched the region’s first self-serve media booking platform. Now, any direct advertiser can buy and run OOH campaigns in minutes. The fully white-labelled platform is powered by Location Media Xchange (LMX), which is the supply-side arm of the Moving Walls Group. […]

Location Media Xchange · Promoted content
Mon, Apr 29, 2024 at 1:08 PM

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Studies show effectiveness of bus advertising campaigns ran by Outfront

OUTFRONT, in partnership with StreetMetrics, conducted several attribution studies across a variety of categories. For example, in spring 2023, a popular app took to the streets with a myriad of bus ad formats and StreetMetrics' analysis showed that those exposed to the ads were 79% more likely to download the app. […]

Outfront
Fri, Apr 26, 2024 at 12:10 AM

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UK ad spend reached £36.6Bn in 2023, outpaced Europe; DOOH was up 12.2%: AA/WARC report

New forecasts show ad market’s value is set to reach £38.8bn this year and top £40bn by 2025. London, April 25, 2024: The latest Advertising Association/WARC Expenditure Report, published today, shows that the UK’s ad market recorded a 6.1% increase in investment to a total of £36.6bn in 2023; the 13th annual expansion recorded in the last 14 years. […]

WARC
Wed, Apr 24, 2024 at 8:02 PM

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Saks launches its retail media network offering ad space on its website and in stores

NEW YORK--Saks, a premier luxury ecommerce platform, has launched the Saks Media Network, a sophisticated, technology-driven program helping brands reach the luxury retailer’s customer base with digital advertising throughout the shopping journey. Saks joins this rapidly growing vertical in digital advertising, introducing one of the first retail media networks in luxury retail. […]

Saks
Tue, Apr 23, 2024 at 4:39 PM

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E Ink and AUO Collaborate to Develop Large-Size Color ePaper Displays

This collaboration focuses via low-power and energy-efficient display technology for retail digital signage. BILLERICA, Mass. – E Ink (8069.TW) the originator, pioneer in ePaper technology, has signed a memorandum of understanding with AUO, a global supplier of display and smart application solutions, to develop large-size color ePaper displays. […]

Eink
Tue, Apr 23, 2024 at 2:28 PM

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AVIXA to hold first InfoComm América Latina show October 22-24 in Mexico City

México City, México. April 22, 2024. – AVIXA (the Audiovisual and Integrated Experience Association) is launching the professional audiovisual trade show InfoComm América Latina. […]

AVIXA · Promoted content
Tue, Apr 23, 2024 at 2:28 PM

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Geopath President Dylan Mabin to step down after three years at the helm

The official statement from Geopath Chair Michael Lieberman: "After dedicating more than 16 years to Geopath, with the last three as President, Dylan Mabin has decided to embark on the next chapter of his career. Dylan has graciously agreed to ensure there is a seamless transition and will continue in his current role while the Board of Directors undertakes the search for a new President. […]

Geopath
Mon, Apr 22, 2024 at 11:03 PM

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New Zealand’s OOH industry reports strongest quarterly results to date for Q1 2024; DOOH and programmatic DOOH led the growth

The Out of Home Media Association Aotearoa (OOHMAA) has unveiled its revenue results for the first quarter 2024. Key highlights from Q1 include: Digital Out of Home (DOOH) revenue continued its upward trajectory, accounting for a significant share of Q1 revenue at 78%, amounting to $32.2m. This represents a notable increase of 14% YOY. […]

OOHMAA
Wed, Apr 17, 2024 at 11:19 PM

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Ads on Grocery TV’s In-Store Retail Media Network Achieve an Average 14% Sales Lift for CPG Brands

NEW YORK, April 16, 2024 -- Grocery TV, an in-store digital advertising network reaching 1 in 5 Americans, today announced the results of a meta analysis that showed, on average, consumer packaged goods (CPG) brands achieve a 14% incremental lift in sales by advertising on their network. […]

Grocery TV
Tue, Apr 16, 2024 at 2:10 PM

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E Ink forges partnerships to develop ePaper shelf labels

System on Panel technology enables less material, lower energy consumption and more efficient electronic paper label solution. […]

E Ink
Mon, Apr 15, 2024 at 10:35 AM

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World Out-of-Home Organisation opens nominations for 15 Future Leaders delegates to attend the Hong Kong Global Congress June 5-7, 2024

The World Out of Home Organization is presenting its second Future Leaders Delegate Initiative at the 2024 Global Congress in Hong Kong, to be held on June 5-7. The Future Leaders initiative was launched at the Lisbon Global Congress in 2023 with ten successful applicants. […]

Mon, Apr 15, 2024 at 12:10 AM

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Canadian in-store retail media firm INEO integrates with several US demand-side platforms

INEO Retail Media division gaining momentum and market penetration SURREY, BC, April 9, 2024 - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), has signed new strategic partnerships with several prominent US-based advertising platforms and the setting up of Private Marketplace (PMP) deals with leading Demand Side Platforms (DSPs). […]

INEO
Tue, Apr 9, 2024 at 4:25 PM

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Pattison Outdoor expands reach via acquisition of Outdoor Exposure’s static and digital assets in Ontario

SUDBURY, Ontario, April 05, 2024 -- PATTISON Outdoor Advertising, a Canadian Out-of-Home ad operator, has acquired Outdoor Exposure, an outdoor advertising company in Northern Ontario. The acquisition will see 79 outdoor faces added to PATTISON’s Ontario inventory, in both static and digital poster formats. […]

Pattison Outdoor
Sun, Apr 7, 2024 at 8:44 AM

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Updated speaker list and agenda for OAAA’s 2024 OOH Media Conference

Ahead of the 2024 OOH Media Conference, the must-attend annual event for the OOH industry, OAAA unveils notable speakers joining the mainstage lineup, provide additional details into the Independent Media Companies Track and Town Hall, and acknowledge and recognize the invaluable support of this year's event sponsors and exhibitors. […]

OAAA
Thu, Apr 4, 2024 at 4:40 PM

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OAAA reveals the names of 2024 Future Leaders Program delegates

OAAA and OOH UNITED have announced the delegates selected for the 2024 Future Leaders program. This initiative was designed to support the next generation of leaders in the out of home industry. Selected from a competitive pool of applicants, the winners demonstrated outstanding talent, dedication, and leadership potential. […]

OAAA · Promoted content
Tue, Apr 2, 2024 at 11:37 AM

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