Press Releases

UK ad spend up 15.9% in Q3 2023 to £9.6BN, out-of-home up 12.9%

Higher-than-expected increase driven by search and online display.  Preliminary estimate for 2023 UK adspend upgraded to £37bn, a rise of 6.4% year-on-year. London, January 25, 2024: The latest quarterly data from the Advertising Association and WARC Expenditure Report shows UK advertising spend rose by 15.9% to a total of £9.6bn for the period July to September 2023. […]

WARC
Wed, Jan 24 at 11:57 PM

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New Zealand’s OOH ad revenue in 2023 was up 9.4%, to $179m, DOOH up 76.3%

The Out of Home Media Association Aotearoa (OOHMAA) says their member's 2023 revenue was up 9.4% year-on-year (YOY); total revenue rose to $179m. Digital Out of Home (DOOH) share of revenue continued to grow, up from 72% in 2022 to 76.3% in 2023. DOOH's total revenue in 2023 reached $137m, equating to a 15.5% increase YOY. […]

OOHMAA
Wed, Jan 24 at 9:24 PM

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Another supplier of ePaper signs to exhibit at ISE 2024 in Barcelona: SEEKINK

SHENZHEN, China, Jan. 23, 2024 -- Jiangxi Xingtai Technology Inc., also known as SEEKINK, a supplier of high-quality, eco-friendly electronic paper solutions for the IoT field, will showcase its latest products at Integrated Systems Europe (ISE) 2024 from January 30th to February 2nd. […]

SEEKINK · Promoted content
Tue, Jan 23 at 6:32 PM

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Introducing OAAA’s new VP of Marketing: Olivia Oshry

As of this week, the OAAA has welcomed Olivia Oshry, formerly of Flowcode and AOL, as their new Vice President of Marketing, reporting into EVP & Chief Marketing Officer, Julie Thompson. […]

OAAA
Fri, Jan 19 at 1:41 PM

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CEO of DOOH ad tech consultancy Tiger Party to present at ISE 2024 in Barcelona

Rafale Chang is CEO of Tiger Party – the company widely known for synchronizing the New Year’s Eve Ball Drop countdown in Times Square. However, the Ball Drop countdown is only a small part of what the company does. […]

Tiger Party · Promoted content
Fri, Jan 19 at 12:17 AM

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In-store DOOH network operator PRN integrates its inventory of 40,000+ screens in 13,000 locations with Place Exchange programmatic DOOH SSP

SAN FRANCISCO, January 16, 2024 - PRN, a STRATACACHE company, has partnered with Place Exchange, an SSP for programmatic out-of-home (OOH) media, to enable PRN’s many retail clients to take advantage of mutually acceptable programmatic brand advertising incremental to PRN’s direct advertising sales services. […]

STRATACACHE
Tue, Jan 16 at 11:10 PM

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Cineplex Digital Media is selected to operate 200 digital displays in 18 Cadillac Fairview shopping centres

The deal bolsters Cineplex Media's out of home shopping network to 89 premium shopping destinations across the country, including nine of the top ten busiest malls in Canada. TORONTO, Jan. […]

Cineplex
Tue, Jan 16 at 4:02 PM

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Outdoor media infrastructure firm Wildstone raises landmark £350m in financing

Deal unlocks OOH media infrastructure firm’s European expansion amid surging digitisation. London, 15 January 2024 Wildstone, the owner of outdoor media infrastructure across the UK and Europe, has completed a landmark £350 million infrastructure refinancing with Deutsche Bank as underwriter and MEAG, Lloyds, Natixis and M&G as mandated lead arrangers. […]

Wildstone
Mon, Jan 15 at 11:38 PM

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BT aims to convert traditional broadband cabinets into EV charging stations

The digital innovation arm of BT Group will be converting the first broadband cabinet in East Lothian, Scotland, into an EV charging unit. The initiative, designed to capitalize on existing street infrastructure to address the paucity of charging points in the U.K., will undergo technical trials across 60,000 cabinets. […]

Benzinga
Mon, Jan 15 at 5:41 PM

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JCDecaux wins the renewal of the Exclusive Advertising Contracts for Hong Kong MTR and Airport Express

Paris, January 15th, 2024 – JCDecaux SE (Euronext Paris: DEC) announced today that JCDecaux Pearl & Dean, a 100% sister company (hereinafter called “JCDecaux Transport”) has won the renewal of its exclusive advertising contracts with MTR Corporation for the operation and management of advertising across a total of eight MTR* lines including Airport Express, as well as the non-exclusive rights to sell and promote MTR Mobile advertising. […]

JCDecaux
Mon, Jan 15 at 12:14 AM

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Pikasso Italia launches the first DOOH screen of Milano Collection in the heart of Porta Romana District

Milan, 15 January 2024. Pikasso Italia has digitized the first wall of the 'Milano Collection' in Via Quaranta, 12, which consists of a 5x7 m (LxH - 35 m2) digital screen. Via Quaranta is located in the heart of the new district of Porta Romana, a few steps away from Fondazione Prada and where many of the fashion week shows are held. […]

Pikasso · Promoted content
Mon, Jan 15 at 12:14 AM

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Networking opportunities at ISE 2024 January 30 – February 2 in Barcelona

FAIRFAX, Va., Jan. 11, 2024 – At ISE 2024, taking place January 30 to February 2 at the Fira Barcelona Gran Via, AVIXA will host a program of learning and networking, including an extensive conference program, interactive sessions with thought leaders at Xchange LIVE, a livestream of AVIXA TV from the show floor, and much more. […]

AVIXA · Promoted content
Sun, Jan 14 at 6:20 PM

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Media agency Assembly releases a planning tool for programmatic DOOH buying of at-retail ad screen inventory

NEW YORK -- Global media agency Assembly has released "a first-of-its-kind planning tool" called ShopConnect that marries programmatic buying with digital out-of-home (DOOH) to create more effective and meaningful real-time experiences for consumers. […]

Stagwell
Wed, Jan 10 at 3:18 PM

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Bravo Media wins tender to operate DOOH screens at Hong Kong’s largest public transport system

HONG KONG -- Bravo Media has won the exclusive advertising concession to operate media resources on MTR's East Rail Line, Tuen Ma Line, Light Rail, and MTR Bus, commencing from 1st Jan 2024. MTR Corporation is the largest public transport service provider in Hong Kong with an average 4.823 million weekday passengers in Nov 2023[1]. […]

Bravo Media
Fri, Jan 5 at 5:18 PM

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Outdoor ad agency Billups acquires Belgian OOH ad agency Outsight

Outsight marks Billups’ third acquisition since September. NEW YORK--Billups, a global Out-of-Home (OOH) managed services agency, has acquired Outsight, an independent OOH agency headquartered in Brussels. This acquisition comes on the heels of Billups' acquisitions of TAC Media in September and OOH Labs in October. […]

Billups
Wed, Jan 3 at 11:55 AM

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