Sydney, Australia – October 12, 2022 –Broadsign, developer of the leading out-of-home (OOH) advertising platform, and Australian outdoor media company The Media Shop (TMS), today announced a partnership that will fuel the growth of TMS’ network of retail signage. […]
VIOOH, the premium global digital out of home (DOOH) supply-side platform, released its annual programmatic DOOH research paper. The findings show that the future of programmatic DOOH looks bright with investment increasingly coming from new budgets or being moved from other traditional and digital channels. […]
Two programmatic platforms for digital out-of-home (DOOH) - Vistar Media and Place Exchange - have integrated each other’s mediation solutions to enable unified auctions for media owners. Programmatic technology has fueled a surge of advertiser demand for out-of-home (OOH), bringing new investment into the channel. […]
The Consumer Technology Association predicts that CES® 2023 will likely be the largest in-person, audited business event to take place in the U.S. since early 2020. The show footprint is on track to grow more than 40% larger than CES 2022. […]
By adding digital out-of-home advertising to its multi-channel capabilities, StackAdapt creates a new channel to target users and drive new net growth. Other benefits delivered to StackAdapt clients from its Vistar partnership include: Increased brand awareness and user reach with a new format. Additional inventory that helps form a holistic approach for a client’s digital marketing plan. […]
Clear Channel Airports has signed a new multi-year, multimillion dollar sponsorship with PenFed Credit Union that includes a brand takeover of the Concourse C Connector at Washington Dulles International Airport (IAD), operated by the Metropolitan Washington Airports Authority (MWAA). […]
JCDecaux SA (Euronext Paris: DEC), The registration of JCDecaux SA as a European Company, which was approved by the Combined General Meeting of Shareholders on May 14th 2020, became effective in the Trade and Companies Register on September 27th 2022. This new legal status reinforces the European dimension of a global Group for all its stakeholders. […]
Hivestack's CTO appointed Chairman of Prebid's DOOH Taskforce. The Prebid DOOH Taskforce's purpose is to enhance the Prebid framework with DOOH support and designing what the DOOH format looks like in the Prebid framework (compared to display, video-instream, video-outstream, etc.) websites, and work with other committees on new and improved documentation. MONTREAL, Oct. […]
WASHINGTON, Oct. 4, 2022 /PRNewswire/ -- TikTok users lead in reporting that they frequently notice OOH ads while on the platform (82%). Users of Instagram and Facebook are close behind (81% & 80%, respectively), and more than three-quarters of Snapchat and Twitter users also say they often see OOH ads in their feeds (78% & 76%, respectively). […]
Planar Luminate Ultra Series enhances viewing angles, supports comfortable viewing from as close as six feet and allows customers to build a fine pitch outdoor video wall of any size. PORTLAND, Ore.--(BUSINESS WIRE)-- Display manufacturer Planar has released a fine pitch, high bright outdoor LED video wall designed for up close viewing. […]
The National Hockey League today debuts Digitally Enhanced Dasherboards (DED), an advanced approach to dynamic dasherboard advertising that will launch for the 2022-23 season. […]
BROOKINGS, S.D. – Sept. 30, 2022 – Bringing a larger-than-life view to Accor Stadium, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, worked with the venue in Sydney, Australia, to manufacture and install the Great Southern Screen, the widest main video display the company has ever installed in a sports stadium and the largest display in the southern hemisphere. […]
LAUSANNE, SWITZERLAND, October 3, 2022. Fire-grilled chicken restaurant chain El Pollo Loco has deployed Navori QL digital signage software to power digital menu board content inside 150 locations to date. The company can now update pricing and content on short notice while offering a more compelling visual experience as customers place orders. […]
Dahua Technology to Showcase Innovative Security and Signage Solutions at GITEX Global 2022 Dahua’s participation at GITEX Global 2022 affirms the company’s commitment to the region and its partners in the security and display solutions market Dubai, UAE, September 30, 2022 – Dahua Technology, the world-leading video-centric smart IoT solution and service provider, today announced its participation at GITEX Global 2022, the Middle East’s premier technology exhibition. […]
Consumers Report Noticing Out of Home Advertising Nearly 50% More During Day-to-Day Travel & Extended Trips, According to OAAA-Harris Poll Research WASHINGTON, Sept. 29, 2022 /PRNewswire/ -- This holiday season, nearly 6 in 10 Americans (59%) plan to travel, and personal vehicles (64%) and planes (48%) are the preferred modes of transportation. […]