Friday, December 2, 2022

Executive Channel Network (ECN) becomes first European DOOH operator to start using Seedooh’s third-party verification platform

Monday, November 14, 2022

Australian DOOH campaign delivery verification provider, Seedooh, signed the first client in Europe – Executive Channel Network (ECN).

The integration with ECN, a digital out-of-home office media network, will allow Seedooh to perform independent verification across all of ECN’s pan-European digital network of more than 530 locations in Germany, France and the UK.

Seedooh provides independent, best-practice verification of campaign delivery, by automatically measuring and reporting every play, of every message, on every connected screen. This enables advertisers and their agencies to know exactly how their campaigns are being delivered in the real world, in near real time.

Charles Parry-Okeden, Global CEO, of ECN said the integration with Seedooh was an important step for the business as it provided full transparency to advertisers that they got what they paid for.

About Executive Channel Network (ECN): Executive Channel Network (ECN) is a digital-out-home (DOOH) office media publisher connecting brand partners with affluent audiences in premium office environments. ECN delivers 17 million weekly impressions across 850 digital screens in 530 locations, and is present in 12 cities including London, Paris, and the main German cities.  ECN is a wholly owned subsidiary of Executive Channel Holdings (ECH). www.executivechannelnetwork.com  

About Seedooh: Since launching to market in 2017, Seedooh Platform has provided an accurate, scalable and highly secure methodology to verify advertising delivery in the Out of Home Industry. Seedooh’s proprietary technology is used to effortlessly report on the performance of thousands of campaigns across multiple OOH networks each month. Seedooh Platform offers supported technology solutions for Publishers, Agencies and directly to advertisers in multiple markets around the world. www.seedooh.com

Published on Monday, November 14, 2022 at 12:14 AM

Effortless global DOOH news tracking:

Get top industry news headlines in your inbox, daily.

You have been subscribed!

Almost there, please check your email for a confirmation link.

Something went wrong. We were not able to sign you up.