Editors’ Picks

Let’s get real about digital signage hardware reliability (DSToday)

The elephant in all fifteen halls of the biggest-ever ISE in Amsterdam was hardware reliability. Cloud-based tools now make it possible for network administrators to manage vast signage networks with thousands of end points spread across a large geographic area. Cloud-based tools with remote provisioning and management greatly simplify oversight of these networks. […]

digitalsignagetoday.com
Thu, Feb 28, 2019 at 6:26 PM

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Lamar CEO Reilly on Acquisitions, Programmatic, Outfront and Clear Channel (Billboard Insider)

On Programmatic OOH buying: Everybody’s been talking about it but there’s not been a whole lot of doing going on. This is the year…it will make an incremental contribution…$8-10 million…dollars we otherwise wouldn’t have seen…We went open architecture. […]

billboardinsider.com
Thu, Feb 28, 2019 at 6:25 PM

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16:9: Broadsign controls 44% of the global market share in outdoor digital signage software

There’s an interesting piece in the Montreal newspaper La Presse about Broadsign and its CEO/backer Burr Smith. La Presse is a French language publication, but I have just discovered its posts nicely roll over to English language versions. […]

sixteen-nine.net
Thu, Feb 28, 2019 at 6:23 PM

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OOH advertising trends according to CEO of EMC (Eye)

Clients want strategy, creativity and ROI from their ad spend. They require greater proof of the value delivered for each and every program, along with the right distribution of media so their message stands out. Pairing OOH with a mobile communications strategy provides very strong upfront and back-end metrics with traditional and lifestyle media as well as experiential programs. […]

eyecorpmedia.com
Thu, Feb 28, 2019 at 6:22 PM

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Outfront Media Yields Are Rising (Billboard Insider)

Here’s an interesting slide from this week’s Outfront conference call presentation. Outfront’s billboard yield (average monthly revenue per display) increased by 10% to $2,217 during the fourth quarter of 2018. […]

billboardinsider.com
Thu, Feb 28, 2019 at 5:20 PM

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MediaPost: How Geopath is creating new standard OOH measurement

What is the state of OOH measurement today? How does it compare today to the way it was measured before? Kym Frank: Until recently, the OOH industry measured audience exposure using a combination of somewhat static data sources, such as traffic counts that were gathered from the Department of Transportation, U.S. […]

mediapost.com
Thu, Feb 28, 2019 at 5:06 PM

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Digital ad fraud is bigger than was reported before (Fast Company)

As marketers are pouring billions into digital ads, a new report from Tel Aviv-based cybersecurity firm Cheq says up to 20% of that money is being stolen through ad fraud. Not only that, but 77% of that fraud is more sophisticated than the industry is prepared to deal with. “This finding is clear and counterintuitive,” says Cheq’s chief strategy officer Daniel Avital. […]

fastcompany.com
Thu, Feb 28, 2019 at 10:08 AM

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16:9: Lamar Goes All LED In Converting McCarran T1 Baggage Area From Static OOH

This is a very big job that’s now lit up at McCarran International Airport in Las Vegas – 60 large, 4mm pitch LED screens replacing the static OOH ad positions around the cavernous Terminal 1 baggage claim area. […]

sixteen-nine.net
Thu, Feb 28, 2019 at 9:03 AM

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16:9: DSE 2019 Booth Previews: TeamViewer Showing How Its Platform Eases Remote Device Management

TeamViewer – DSE Booth Number 1125 Why do people going to DSE need to put your company on their Must See list of booths?  Managing digital signage can be difficult – TeamViewer provides remote connectivity to control all types of devices from anywhere in the world. […]

sixteen-nine.net
Thu, Feb 28, 2019 at 6:31 AM

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How to Create Exciting Digital Signage Content (Allsee)

Digital Signage is a vibrant, eye-catching way to display your messages and is often not utilised to its full potential. […]

allsee-tech.com
Thu, Feb 28, 2019 at 4:19 AM

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How to Advertise Health Insurance Brands with Out-of-Home Media (EMC Outdoor)

Marketing for health insurance brands can be extremely challenging. They face several different complex and unique hurdles to acquiring new subscribers. So how can a health insurance brand stand out in the marketplace while facing stiff competition? […]

emcoutdoor.com
Thu, Feb 28, 2019 at 12:22 AM

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AdWeek: Twitter and HBO Are Taking Over Billboards in 3 Cities to Close Out Game of Thrones

Character art and emojis of the 20 remaining contenders will be displayed alongside tweets. […]

adweek.com
Thu, Feb 28, 2019 at 12:10 AM

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16:9: JCDecaux Builds Its Own Audience Measurement Platform For Digital Airport Media

Out of home ad giant JCDecaux has launched an audience measurement system for the airport industry, plainly called Airport Audience Measurement, or AAM. The platform, says the media company, was developed to offer advertisers and agencies standard metrics throughout the world. It was “designed in collaboration” with Veltys, which does data analysis, processing and modelling. […]

sixteen-nine.net
Wed, Feb 27, 2019 at 7:14 PM

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16:9: DSE 2019 Releases Apex Awards Finalist List

Digital Signage Expo has announced 36 finalists for the 15th annual APEX Awards, from a field of 112 entrants from 13 countries. The 2019 APEX Awards, presented by the Digital Signage Federation, recognizes and honors achievement for installs, interactive technology and content creation. The awards involve 12 major digital signage categories. […]

sixteen-nine.net
Wed, Feb 27, 2019 at 7:11 PM

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Everything Old Is New Again: Standards as Solutions Enabling Programmatic’s Next Evolution (ExchangeWire)

So, what exactly is all the fuss about? It’s about the industry being able to re-establish trust in programmatic and the automated future via collaborative standards that can genuinely provide operational improvements across both the buy and sell sides. […]

exchangewire.com
Wed, Feb 27, 2019 at 7:05 PM

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