Editors’ Picks

FrontRunner converts Adidas Canada store windows into digital signs (SignMedia, with video)

The Regina-based firm employed its patented FireFly Illumination System technology to bring the clothing chain’s ‘Here to Create’ campaign to life. The system makes use of high-lumen laser projectors, which display large-format full-motion digital, static, or multi-parted content. The campaign marks FrontRunner’s expansion into retail. […]

signmedia.ca
Thu, Nov 22, 2018 at 6:32 PM

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A Complete guide to Workplace Digital Signage Content strategy with a free template (ValotaLive)

Digital signage content strategy helps you outline the plan for a successful digital signage implementation and maximize the impact of the investment. With proper planning you can also avoid the possible simple mistakes. […]

valota.live
Thu, Nov 22, 2018 at 4:31 PM

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A guide to building a digital signage network from Magnetic 3D (Galido)

The 7 key elements of digital signage are: Hardware. This includes all the necessary physical computing equipment, electronic displays, mounting systems, display panels and peripherals. Software. […]

galido.net
Thu, Nov 22, 2018 at 8:31 AM

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16:9: TeamViewer Device Management Software Added To BenQ’s Smart Displays

Remote device management is pretty essential for digital signage networks of any scale – especially those with multiple, dispersed locations. It’s one thing to walk into an on-premise server closet and reboot a PC or router, but can be quite another to make that happen at a location in another state or country. […]

sixteen-nine.net
Thu, Nov 22, 2018 at 5:44 AM

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16:9: Halifax Bank’s Splashy London Flagship Branch Features LED Halo, Interactive Stations

This is the London flagship branch for the UK-based Halifax Bank – located on Oxford Street across the road from the Tottenham Court Road Underground station. The new branch has a long list of digital signage and interactive applications, all pulled together by the Manchester-area solutions firm Pixel Inspiration., which has been working for years with Halifax. […]

sixteen-nine.net
Thu, Nov 22, 2018 at 2:41 AM

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Thanksgiving… From Chico, CA (OAAA)

Chances are you’ve never met this guy, Tyler Burrows. Looking at us from his ladder, Tyler reveals much about the OOH industry… especially at Thanksgiving. Tyler, like other employees at Stott Outdoor Advertising based in Chico, CA, lost his home to wildfire (the worst in California history). […]

specialreports.oaaa.org
Wed, Nov 21, 2018 at 9:52 PM

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Updated market profile of OUTFRONT Media: valuation, profitability, capital structure (MarketWatch)

Revenue $1.52B; Net Income $124.40M; 2017 Sales Growth 0.4%; Employees 2,192. Revenue/Employee $693,659.00. Income Per Employee 56,752.00. […]

marketwatch.com
Wed, Nov 21, 2018 at 9:26 PM

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JCDecaux enters the Nigerian OOH ad market (Pulse Nigeria)

JCDecaux will operate in the outdoor advertising industry in Nigeria through an exclusive partnership and licensee agreement between JCDecaux and Horizon Outdoor Advertising Limited, a wholly Nigerian owned subsidiary of GLP. […]

pulse.ng
Wed, Nov 21, 2018 at 9:21 PM

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The FIA and JCDecaux are renewing the global road safety campaign #3500LIVES for the third year running

The partnership between the FIA, which represents 246 member organisations in 145 countries, and JCDecaux, which uses its advertising spaces around the world to give the campaign maximum visibility, gives this road-safety initiative an unprecedented scale. In 2017, the campaign was translated into 30 languages and displayed in nearly 900 cities in 77 countries in which JCDecaux operates. […]

jcdecaux.com
Wed, Nov 21, 2018 at 9:18 PM

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Australia’s largest outdoor advertising screens at Melbourne Airport (International Airport Review)

The super-sized screens, that span 320m2 each, will allow companies to create campaigns that can interact with one another on a scale that can’t be found anywhere else in Australia. Some of the features include full synchronisation between displays, full motion content and full HD capabilities and more than 1.52 million individual LEDs per screen. […]

internationalairportreview.com
Wed, Nov 21, 2018 at 8:58 PM

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Why bars and restaurants should invest in digital signage (Bar Magazine)

Already, at least 20% of all digital signage users are in the QSR sector. Below is a breakdown of how investing in digital signage will benefit your business. Time is money. […]

barmagazine.co.uk
Wed, Nov 21, 2018 at 8:42 PM

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Lamar’s Todd Porter: If you want repeat advertisers, put creative first (OOHToday)

It’s quite difficult. Mastering the art of meticulous discovery is no small feat. Active listening and understanding are invaluable skills. […]

oohtoday.com
Wed, Nov 21, 2018 at 8:37 PM

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APAC: Largest in-vehicle digital screen network operator IDOOH into S$1.5million agreement with VOD site iFlix (Mumbrella)

The arrangement will see IDOOH provide on-the-go video entertainment in taxis and ride sharing vehicles across four countries: Indonesia, Malaysia, the Philippines and Vietnam. […]

mumbrella.asia
Wed, Nov 21, 2018 at 4:02 AM

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AdWeek: Why retail brands should increase their OOH ad spend this holiday season

Omnicom research shows that when OOH is incorporated into the media mix, the effectiveness of digital search increases by more than 40 percent. OOH also delivers the highest ROI of any media format, with a $5.97 return for every $1.00 spent. Here are four ways retailers can leverage OOH and digital OOH to improve customer engagement, consideration and sales. […]

adweek.com
Tue, Nov 20, 2018 at 8:05 PM

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The Drum: What could be in store for MadTech in 2019 and beyond?

OOH - The M&A in this sector right now is bonkers, think Global taking out Primesight, Outdoor Plus & Exterion. Like TV, OOH is an area that resonates really well with both consumers and advertisers and the opportunity to extract even further value via the application of tech & data is exciting to many. […]

thedrum.com
Tue, Nov 20, 2018 at 7:57 PM

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