A patent by Apple to turn the car windshield in to an augmented reality screen, is by itself not an immediate threat. It is more proof of the beginning of where these multinational, bottomless-cash rich, media companies appear to be heading. And this is just Apple. […]
A new study conducted by Rapport, the out-of-home arm of IPG Mediabrands, has drawn a direct connection between Out of Home advertising and greater trust in social media. […]
Trueform is a leading designer and manufacturer of digital advertising displays, electronic public information displays and interactive information kiosks for both outdoor and indoor applications. With over 40 years of experience, Trueform has more than 150,000 products, including digital out-of-home displays, installed worldwide. […]
Source: Changi Airport Group This is a clever move by NanoLumens to get firmly on the radar of architects who design interior spaces, and do things like scheme in big LED video walls: get in their education ecosystem. […]
Guest Post: Jill Perardi, Visix Jill Perardi When it comes to wayfinding options, interactive signage is the most flexible and powerful way to go. But each location is different and presents unique challenges. Before buying anything, think it all out and come up with a good plan to help make the process as smooth as possible: 1. […]
Small screens are often overshadowed by this rush to “go big”. But anyone who keeps a close eye on our industry knows that small displays are in the midst of big growth. Let’s be clear. […]
Oohmedia in June offered to pay $570 million for HT&E's Adshel. The deal is currently waiting for approval from the Australian Competition and Consumer Commission, due at the end of the month. At the same time, a decision is due on whether rival outdoor advertiser JCDecaux can buy APN Outdoor for $1.12 billion. […]
Malls are conducive to making consumers spend, and advertising in this environment guarantees that brands will make it to that final, desirable destination: the shopping basket. According to market research consultancy Latimer Appleby, shoppers are readily converted from browsing to buying. […]
The Smart City Kiosk includes an Xtreme™ High Bright Outdoor Display with full HD1080p resolution for a bright crisp picture, even in direct sunlight. In addition, an optional 10-point IR touch overlay makes the kiosk interactive for all users. […]
The course, called DSF Foundations, includes chapters with quizzes and comprehensive assessment at the end of the course. The course is designed to take approximately 2-3 hours. The DSF is offering this course complimentary to any current member (one per member company). […]
10. Sales Manager—Arguably this ten spot may be too low. There is no doubt the role is valuable to the organization. […]
Up until 12 months ago when the Australian startup started exploring outdoor advertising, Koala Mattresses relied heavily on digital advertising, specifically retargeting. For head of marketing Tim Doyle, its foray into outdoor ads had to generate digital buzz to tap into the digital DNA of the brand. […]
I was in Montreal recently and had a chance to visit the offices of iGotcha, a digital signage and experiential media solutions company that has very quietly built up a nice book of business since launching in 2005. Working out of an old warehouse building overlooking the historic Lachine Canal, iGotcha works with everyone from banks and a lottery corporation to Cirque du Soleil. […]
Google records users' locations even when they have asked it not to, a report from the Associated Press has suggested. The issue could affect up to two billion Android and Apple devices which use Google for maps or search. The study, verified by researchers at Princeton University, has angered US law-makers. […]
An investigation conducted by the Associated Press into Google’s location data sharing has found that the functionality cannot be switched off, despite ostensibly offering a deactivation option amongst its privacy settings. […]
