OOH advertising trends according to CEO of EMC (Eye)
Clients want strategy, creativity and ROI from their ad spend. They require greater proof of the value delivered for each and every program, along with the right distribution of media so their message stands out. Pairing OOH with a mobile communications strategy provides very strong upfront and back-end metrics with traditional and lifestyle media as well as experiential programs. […]
Thu, Feb 28, 2019 at 6:22 PM