Editors’ Picks

Publicis Groupe consolidates OOH planning and buying operations (OOHToday)

Starting January 1, 2019, all Publicis Groupe (Zenith, Blue449, Spark Foundry, Starcom) agencies will be consolidating their buying power into ‘Publicis OOH Buying Agency’.” Zenith is taking the lead and asking OOH Owners to submit future agreements and proposals for OOH plans for the above named agencies for the calendar year 2019. […]

oohtoday.com
Thu, Sep 27, 2018 at 8:36 PM

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German programmatic platform LiveDOOH Joins DPAA

LiveDOOH provides an “automation platform” for use by DOOH media owners, retailers and media agencies. […]

dp-aa.org
Thu, Sep 27, 2018 at 8:11 PM

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3 questions OOH ad operators should ask before taking cannabis money (OOHToday)

The biggest question for OOH owners is around the legal environment. From renting a building to a cannabis company to advertising cannabis, all of it is technically illegal (see everything from the Peters Case to the South Carolina Nullification crisis of 1832, to Cooper v. Aaron for the success of nullification by states of federal laws). […]

oohtoday.com
Thu, Sep 27, 2018 at 7:22 PM

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Billups Says It Can Now Measure How Out-of-Home Ads Influence Consumer Behaviors (Medium)

Our data science team at Billups has been working to catalog consumer behavior patterns and construct a baseline of behavior that can be used to provide insight into what might influence consumers to purchase a product or visit a store. We’ve attached a link to a paper written by our data science team which explores this causal modeling of consumer behaviors based on out-of-home campaigns. […]

medium.com
Thu, Sep 27, 2018 at 7:20 PM

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InfoComm India 2018 recap (CIOL)

The 6th Edition of InfoComm India ran 18 – 20 September 18 - 20, 2018. Continuing the upward trend since the 1st Edition in 2013, the number of visitors came close to breaking the 10,000 mark, with 9,902 thronging the exhibition halls, representing a hefty 21% increase over 2017. […]

ciol.com
Thu, Sep 27, 2018 at 8:55 AM

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What a billboard operator can and cannot refuse to display (Billboard Insider)

The operator of a privately owned billboard located and leased on privately owned land may refuse to display often controversial advertisements and social messages, such as marijuana, alcohol, and same sex marriage. […]

billboardinsider.com
Thu, Sep 27, 2018 at 8:08 AM

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Digital out-of-home emerges as an influential advertising medium in India (Qrius)

Digital OOH will be a key growth driver for the OOH industry in India, which is expected to touch Rs 4,300 crore by 2020, on the back of a 7.7% CAGR. […]

qrius.com
Thu, Sep 27, 2018 at 7:04 AM

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How digital signage helps fight crime (DSToday)

Digital signage helps distribute updates, alerts, and critical information to the public to help prevent crime, apprehend persons of interest and improve safety. For example, in the wake of the Boston Marathon bombing, a partnership between the FBI and digital signage operators along the East Coast of the United States extended the bureau's reach as far south as Washington D.C. […]

digitalsignagetoday.com
Thu, Sep 27, 2018 at 5:58 AM

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Oklahoma City stores will deliver groceries with autonomous vehicles (Engadget)

Next year, Oklahoma City residents will be able to have their groceries delivered to them by an autonomous vehicle. Udelv announced this week that a new partnership will bring its self-driving delivery vehicles to the city's largest local chain of grocery stores, which includes supermarkets such as Uptown Grocery, Buy For Less, Buy For Less Super Mercado and Smart Saver. […]

engadget.com
Thu, Sep 27, 2018 at 4:00 AM

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After several false starts, the OOH ad industry is still adopting programmatic buying (Digiday)

Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains a work in progress for the sector, despite taking on more of the characteristics inherent in digital advertising. […]

digiday.com
Wed, Sep 26, 2018 at 11:58 PM

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How 5G and increased connectivity with change OOH advertising (MediaVillage)

OOH will serve as both a visual anchor and physical node for connectivity to deliver more engaging content. In environments where full motion video is permitted, marketers and advertisers can use digital OOH to engage and entertain while leveraging the increased connectivity to provide companion experiences, interactivity or paths for action. […]

mediavillage.com
Wed, Sep 26, 2018 at 6:50 PM

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DOOH ads in photo booths deliver measurable results for advertisers

Digital Experiential Media Network (DEMN) is the digital out-of-home ( DOOH ) advertising arm of Innovative Foto, operator of in-venue photo booth kiosks equipped with digital signs. Joel Martin, director of media sales and innovation, told Mel Stott about how his company delivers successful DOOH campaigns. In what types of venues are your digital signs located? […]

Editorial
Wed, Sep 26, 2018 at 6:47 PM

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Case study: Bus stops with solar-powered real-time epaper digital signage in Pennsylvania (DSConnection)

CHK had recently developed the first solar-powered, real-time, ePaper, digital displays in North America, aptly named Connectpoint® Digital Bus Stop®. CHK also developed a lightweight, weatherized casing that can be deployed on existing infrastructures within 30 minutes. […]

digitalsignageconnection.com
Wed, Sep 26, 2018 at 6:44 PM

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OOH advertising is positioned to benefit from legalization of cannabis (OOHToday)

As the flood gates begin to crack open in the cannabis market (see the latest news regarding Coca Cola’s interest in the industry as a perfect example), #OOH is positioned to be a major player in cannabis brand building, as well as, connecting mainstream with this coveted demographic. […]

oohtoday.com
Wed, Sep 26, 2018 at 7:00 AM

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OOH industry welcomes Advertising Week attendees with responsive, socially enabled #GetOutOfHome campaign (MarCommNews)

Created by Publicis New York, the campaign features ad industry icons, young creative thinkers, and social media influencers touting the value of OOH as a great media amplifier. As part of the activity, a real-time Digital OOH campaign will run alongside Advertising Week NY (October 1-4) inviting attendees to engage in the conversation via the hashtag #GetOutOfHome. […]

marcommnews.com
Wed, Sep 26, 2018 at 4:55 AM

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