Anixter CALA's extensive local presence throughout the region will allow Scala to offer bundled Scala-branded hardware and content management and design software to their customers in Central America, South America and the Caribbean. […]
The easiest and most common means for avoiding collection problems is to investigate the customer before contracting with him. A thorough credit application, with references to other service providers who can vouch for the credit worthiness of the customer, should be utilized for new or questionable advertisers. […]
This Installation of the Week comes from the new Duchemin Family IGA Extra location Ville St-Laurent, now Canada’s largest supermarket, where the produce department serves as home to a unique touchscreen kiosk. At a glance, the installation looks like a relatively run-of-the-mill and sleek, off-white digital touchscreen. […]
This contract covers the existing media including all lightboxes and feature ads, along with new media formats to be developed in the future. The 10-year contract took effect 1 July, 2018. Tianjin is one of the four municipalities under direct administration of the central government and also the largest coastal city in Northern China. […]
The world of dumb objects from rubbish bins to water pipes is about to become smart. We are on the brink of a communications revolution, with the potential impact almost as great as the introduction of mobile phones and the internet. Connectivity in 21st century societies will be completely different, says Rupert Pearce, chief executive of the satellite company Inmarsat. […]
Marijuana advertising — which is already having a big year — is about to move from the back streets to Main Street. This investment could have interesting implications for the out-of-home (OOH) advertising industry. OOH is particularly well suited to weed, since it is locally regulated, great for activation and building awareness, and low cost when compared to other advertising options. […]
In a highly competitive market, KFC relies on new technologies to stay ahead of the competition. Using NEC displays with embedded Raspberry Pi computing, digital menu boards at the fast food chicken outlet can react quickly to changing offers to satisfy customer appetites. The chicken specialist opened 2018, its jubilee year, with record sales in Germany. […]
Digital Signage Federation Global Digital Out-of-Home (DOOH) Council, an affiliate organization with a worldwide purview specifically to support the needs of companies involved in the intersection between out-of-home advertising and the digital signage industry. […]
IBO Associates will now be able to select various products which compliment their OOH media sales strategies and deliver maximum campaign penetration to their rural, suburban and metro markets in an easy and understandable manner. PROGRAMMATIC ADVERTISING MADE SIMPLE. Programmatic advertising is widely used nowadays but can be technologically challenging for local businesses. […]
Much of the company’s heavy expansion is in China and India, meaning Stratacache is active in an area that that has some two-thirds of the global population. A “tier-two” city in China has eight million people, Riegel noted. “I would wager we will be at about 1,000 (employees) in the first quarter of next year,” Riegel said. […]
Latest weather reports are predicting close to a category 5 with winds around 145 mph. That would mean the worst storm we have had to prepare for in almost 20 years What’s Grey Outdoor doing to get ready? Pulling all our vinyls down cutting off the digitals and updating and preparing with all the insurance we need for the at-risk structures (non-conforming signs) and digitals. […]
To understand the real ROI of professional-grade digital signage, you must first know the true cost of displays. Many businesses have a narrow view of the cost of ownership and only think about the upfront expense. However, you also need to consider running costs, repairs, replacements and downtime. […]
OCTANE supplies powerful insights through new sources of transactional, geospatial, and digital behavioral data, providing enhanced perspective into consumer activity before, during, and after a location-based media exposure. This offering enables advertisers to make data-driven decisions as they develop media strategies, target valuable audiences, and measure campaign ROI. […]
This agreement is set to add 240 Astral Digital large format and street furniture faces across Canada through Campsite’s programmatic platform. Launched in 2016, Campsite is a leader in innovative solutions for advertisers who want to expand their digital reach, optimize their strategies with data, and maximize their time by reaching several suppliers through only one platform. […]
The Federal Court of Australia (the Court) has made orders approving the despatch of the scheme booklet (Scheme Booklet) in relation to JCDecaux's acquisition of APN Outdoor Group Limited (APN Outdoor), by way of a scheme of arrangement (the Scheme). The Court has also ordered that a meeting of APN Outdoor shareholders be convened to consider and vote on the Scheme (Scheme Meeting). […]
