How about a little gadget that turns almost anything into a trigger to launch content on a screen? Like a doughnut? A piece of fruit? […]
600 screens in the Netherlands and United Kingdom were operational as of March 2015. The Hague, Netherlands. May 12, 2015. […]
Due to the infrastructure expansion initiatives by the (UAE) government, the digital signage industry is set to witness an exponential growth by 2020. Dubai - International Expo Consults (IEC) part of Falak Holding, stated that Dubai will play an integral role within the US$20 billion digital signage industry due to the state of the malls that are being developed in the Emirate. […]
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Measuring Local Audiences. Let’s look at OOH. Picture the advertising you see every day on the train platform or on your route to work. Most of the time, the decision to place ads in these locations is based on history, local brand experts or ZIP-based demographics. […]
OVAB Europe Meet & Greet and OVAB Europe Installation Tour / Oxford and Regent Street London: Get to know the OVAB European industry association for all things digital dignage and digital out of home. Meet us at the open Meet & Greet event at this year’s NEC Showcase in London. Get together with the members and discuss the newest standardisation initiatives. […]
The latest advertising expenditure forecasts from ZenithOptimedia and Magna Global indicate a slight dip in 2015 global adspend from 2014, with an improvement expected in 2016. Source: ZenithOptimedia, March 2015 and Magna Global, February 2015 ZenithOptimedia predicts adspend from 2015 to 2016 to grow between the 4%-5% level, at a slightly lower rate than global GDP levels (6%-7%). […]
An Oakland, California start-up called Next Thing is touting a new single board computer that makes the $35 Raspberry Pi seem expensive. The Chip will, by comparison, cost $9. Yup. […]
Recent OOH executions optimized to amplify social media and drive search. […]
Application deadline 26 July, 2015. Coca-Cola, Miele, IBM, Media-Saturn or Deutsche Lufthansa – who provides the latest digital signage systems not only to major brands, but also to airports, hospitals and hotels? Who advises them? […]
The Zingo uses a system of beacons, signage, projectors, kiosks and more to allow retailers to get to know their customers and provide them with personalized offers and interaction. It’s all powered by ThingZingo, the brains of the system that figures out what to do with data when users are near the system’s location points. […]
More than 1,100 digital billboards across the U.S. will feature content dedicated to fallen law enforcement officers during National Police Week. […]
The little Intel NUC seems to have generated a lot of traction as s signage player, as I often hear from vendors how they are using the little boxes. […]
Muted TVs in airport terminals will talk to you — and that flat screen in your favorite bar will whisper the latest news or sports score in your ear, thanks to a new app quickly winning support from media and advertising executives. […]
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