Brands will benefit from better planning, buying and analytics this year, and multiplatform creative partnerships will prove the best way to reach consumers, Karen Blackett says. […]
Capital Networks will officially announce the release of Audience.mobile, the latest addition to the company’s Audience software platform, at DSE 2014 in Las Vegas – February 12-13. […]
Creative taxi advertising is still as eye-catching as ever, delivering campaigns that truly stand out in a crowd. However, in recent years the advertising landscape has significantly changed with digital OOH coming to the fore. In line with this shift, we’ve commissioned a lot of research into the mind-set of taxi passengers. […]
Utilising our full motion digital outdoor network, we are offering advertisers tactical advertising opportunities around top tournaments and 2014 fixtures including the World Cup, Winter Olympics, Commonwealth Games, Six Nations, the Tour de France in Yorkshire and Wimbledon. […]
AccentHealth, the leading patient education company at the Point-of-Care, announced today it has purchased the Asthma and Allergy waiting room television network of Caervision Corp. The new doctor office locations will become part of the AccentHealth network and will carry AccentHealth's award-winning health education programming produced by CNN. […]
Lavi Industries introduces its latest infographic on digital signage detailing why it pays to bring digital signage into the waiting line. Lavi Industries introduces its most recent infographic, The Digital Signage Difference Maker, to illustrate how digital signage works, why businesses are taking advantage of its benefits, and how it ultimately improves queue management. […]
One more month to go CAYIN is going to showcase its brand-new digital signage players embedded with an upgraded SMP-NEO software system at the ISE 2014. At the show, CAYIN is also going to demonstrate the top 4 digital signage trends in 2014. […]
Italy’s 14 major rail stations to expand their digital offerings and add audience measurement. […]
Mobile advertising networks, exchanges, programmatic trading systems and direct publisher sales combined form a global marketplace worth $7.4 billion in unduplicated 2013 media billings. […]
If 2013 was (finally) the year of mobile advertising, 2014 will be the death of it. Not because the importance of mobile will diminish. Rather, it will become so vital to marketers that the idea of planning mobile in a silo will quickly seem dated. […]
Where does the man about to run the world's new largest advertising agency see the biggest opportunity? Digital. And he's already moving in. […]
It’s nothing short of amazing how businesses have expanded, new industries have been created, and cottage industries have become multi-million (or billion) dollar integrations into the larger Borg-like entities of Google, Yahoo, and the like under the banner of social media. […]
As we enter another year, here are five predictions for the direction video will take and how it will shape the ad-tech landscape: 1. 2014 will be the year of mobile. Year after year, predictions about “the year of mobile” appear, but 2014 will be the year that mobile video ads truly start to take shape. […]
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Technology turns glass panes into video screens and could soon gauge the age and gender of passers-by – and their attention span. Video is coming to a pane of glass near you as Hong Kong inventors look to change the face of advertising and entertainment in Asia. […]
