After several false starts, the OOH ad industry is still adopting programmatic buying (Digiday)
Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains a work in progress for the sector, despite taking on more of the characteristics inherent in digital advertising. […]
digiday.com
Wed, Sep 26, 2018 at 11:58 PM
Wed, Sep 26, 2018 at 11:58 PM