The best-planned campaign can be ruined by poor design. Good content means attractive, clear messages that grab attention, are easily understood and motivate people to do something, such as making them linger. Make them linger: Remember — this is not print! […]
Global Media & Entertainment, the owner of Capital, LBC and Classic FM radio stations, has made a significant push into the advertising market with a £200m acquisition of Primesight and Outdoor Plus — its largest deal in a decade. […]
The surprise double acquisition, to be named Global Outdoor, is estimated to have cost more than £200m, and has shocked many in the industry. Here, experts share their views. Nicole Lonsdale, Chief Planning Officer, Kinetic UK The news that Global has acquired Primesight and Outdoor Plus will no doubt send ripples through the OOH-sector, whose consolidation we have long been anticipating. […]
New data released by Route re-affirms out of home as the most wide-reaching medium in Great Britain. 98% of the population sees it each week. The data also reflects continued investment in new out of home infrastructure. […]
At the moment if you want to buy a billboard from us it’s pretty hard work…It’s probably going to involve a fax at some stage…Out of home in the future will be fueled by the same data and insights as other media and will be bought in much the same way that you buy an air ticket with the same algorithms that maximize yield. […]
‘Digital’ contributed to 85% of growth in the OOH sector last year, driving a renaissance in how advertisers are using OOH and changing some of the outdated myths about what OOH can, and should, be when it comes to media planning. […]
Insider’s Take – While the overall increase in commute times is relatively small (2.5 hours for the year) the trend of time in our cars and public transportation is definitely on the increase. Should be considered good news for the OOH industry. […]
CRI has agreed to purchase the outstanding stock of Allure at closing, comprised of a combination of cash, seller note and assumption of certain liabilities. CRI would also make a contingent payment to the seller if Allure achieves certain targets over the next two years. […]
Digital signage used to be a tool for only large-scale deployments or critical deployments such as airports or military facilities. Now, organizations ranging from mom and pop stores to universities are using digital signage in greater numbers. […]
It’s in those moments that a mix of billboards, and transit can make or break a campaign. For brands that pass over working with us, they’re literally passing over the foundation, the stronghold of an entire campaign. It’s the constant repetition of Out of Home, the visual screaming of a message that acts as a driver to digital campaigns. […]
On the technical side, the finite nature of DOOH inventory means tools for buyers need to work slightly differently. Unlike digital video or display, there are a relatively small number of DOOH units available, which can only run so many ads each day. Also, not all existing DOOH units are compatible with programmatic trading, so there will in some cases need to be upgrades to infrastructure. […]
MONDAY OCTOBER 29: 10:00 – 16:00 D.S. […]
Digital Signage Summit Russia is held annually in Moscow as a joint event organized by Integrated Systems Events, Midexpo and invidis consulting. It’s part of the Integrated Systems Russia show (ISR), the leading B2B event in Russia and the CIS offering the latest professional AV and electronic systems technologies, smart building, digital signage and residential solutions. […]
Grandesign has blossomed into a $47 million-per-year business with 132 clients, 55 full-time staffers spread across 8 regional offices and a plan to hit the $100 million mark by 2019. Its a lofty goal which appears CEO, Aaron Gaeir and team will be reaching. Gaeir located in in San Diego and Rick Hilmer in Orlando, founded the boutique out-of-home advertising company. […]
“We are now experiencing another major breakthrough, this time in the digital out-of-home arena,” Chan said. This breakthrough aims to put JCDecaux Transport at the forefront of the digital revolution in providing more comprehensive audience measurement, more precise micro-audience targeting and the contextualisation of ad content. […]
