MediaPost: Why OOH is a perfect medium for legal cannabis advertising
Marijuana advertising — which is already having a big year — is about to move from the back streets to Main Street. This investment could have interesting implications for the out-of-home (OOH) advertising industry. OOH is particularly well suited to weed, since it is locally regulated, great for activation and building awareness, and low cost when compared to other advertising options. […]
Tue, Sep 11, 2018 at 7:47 PM