Editors’ Picks

Judge continues long court hearing on Cincinnati’s billboard tax until Friday

A judge will continue to hear arguments on Friday about whether to ban the city of Cincinnati from collecting a new billboard tax. Attorneys for two of the city’s biggest billboard companies, Norton Outdoor Advertising and Lamar Advertising, sued the city in July alleging the city violated the constitutional right to free speech and the tax was unfair. […]

wcpo.com
Mon, Sep 10, 2018 at 1:52 AM

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16:9: NEC Gets Deeper Into Direct View LED

The big LCD display manufacturers continue to get more deeply involved in direct view LED – a move driven at least in part by the migration of video wall business from LCD to genuinely seamless LED surfaces. NEC Display Solutions this week announced the launch of both outdoor and indoor products built off the acquisition earlier this year the German firm S[quadrat]. […]

sixteen-nine.net
Sun, Sep 9, 2018 at 10:20 PM

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DOOH advertising and location data: interview with Vistar Media CEO Michael Provenzano (DMN News)

Location data, DOOH, and navigating advertising real estate with Michael Provenzano, CEO and co-founder of Vistar Media. Provenzano founded Vistar in 2012, with the goal of bringing out-of-home advertising into the programmatic age, and making it easier for OOH media owners to compete for ad dollars on digital channels. Click on the media player below for the full interview. […]

dmnews.com
Sun, Sep 9, 2018 at 10:11 PM

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How to design and deploy digital menu boards for your restaurant (DSToday)

The elements of your signage include menu items, prices and photographs. A good software should let you update items and prices quickly, such as when you run out of the day's specials. The menu items, prices, and photographs are the "meat and potatoes" of your signage, and may be, depending on your restaurants, actual meat and potatoes. […]

digitalsignagetoday.com
Fri, Sep 7, 2018 at 5:32 PM

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The Motley Fool: Boston Omaha’s Billboard Business Just Got a Whole Lot Bigger

Perhaps unsurprisingly, Boston Omaha stock has soared nearly 40% since the acquisitions were announced, most recently including a more than 13% single-day pop following the Waitt Outdoor deal. After all, Boston Omaha was previously operating at a loss as it positioned its business for future growth. […]

fool.com
Fri, Sep 7, 2018 at 5:24 PM

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When the OOH creative process is done right, the outcome is powerful and the client wins (OUTFRONT)

Creative is THE it-factor in out-of-home (OOH). Creative is equal parts risk and reward. Done wrong it’s a waste of a client’s money and it denigrates the medium. […]

outfrontmedia.com
Fri, Sep 7, 2018 at 5:12 PM

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Why I rejected artwork from agency/client (OOHToday)

Last week, I rejected artwork/creative submitted for printing from the agency/client. 27 words. Red copy on blue background. […]

oohtoday.com
Fri, Sep 7, 2018 at 5:06 PM

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How Wildstone is growing its digital billboard business, against tough competition (Property Week)

“We thought we could bridge the gap between how much money outdoor advertising companies gained from a site and how much the landlords generated – there was a huge disparity at the time,” says global chief executive and founding partner Cox. […]

propertyweek.com
Thu, Sep 6, 2018 at 7:47 PM

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How digitization is changing outdoor advertising (MarTechSeries)

Digitization is overhauling outdoor advertising the same way it has reinvented every other type of advertising. New ads feature motion, are trackable and can be personalized. Unlike other digital ads, they’re also unblockable and guaranteed to appear in brand-safe contexts. […]

martechseries.com
Thu, Sep 6, 2018 at 7:38 PM

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How to make your digital signage engaging, Part 1 (DSToday)

People are moving through your facility on their way somewhere, for some purpose other than looking at your digital signs. You have to make them look, get them to slow down and pay attention, care about your message and take an action, all in the space of about seven seconds. No matter how robust your digital signage software is, if you don't understand engagement, you're wasting your efforts. […]

digitalsignagetoday.com
Thu, Sep 6, 2018 at 7:01 PM

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How to sell digital billboard advertising to auto dealers (OOHToday)

The truth is, you are not getting traction with automotive accounts because you are not speaking their language. Car dealers are ego driven. They are concerned with one thing and one thing only: New & Used units delivered monthly, period, end of story. […]

oohtoday.com
Thu, Sep 6, 2018 at 6:12 PM

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Global ProAV Industry to Grow to $230 Billion by 2023, According to New Forecasts by AVIXA (rAVe Pubs)

The professional audiovisual industry will grow from $186 billion in 2018 to $230 billion by 2023, according to updated forecasts in the new 2018 AV Industry Outlook and Trends Analysis (IOTA) Global Summary produced by AVIXA, the Audiovisual and Integrated Experience Association.This report examines the forces driving growth, from macroeconomic factors to technology trends to vertical market demands, on a global scale. […]

ravepubs.com
Thu, Sep 6, 2018 at 5:47 PM

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Australian outdoor ad bosses slam OIS viewability claims (Mumbrella)

Outdoor advertising vendors have slammed claims from compliance company Outdoor Inspection Services which suggested up to 10% of the outdoor market was not delivering ads correctly. Brendon Cook, CEO of Ooh Media, said the report was a “gross misrepresentation” of the situation at hand. […]

mumbrella.com.au
Wed, Sep 5, 2018 at 10:40 PM

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16:9: Why Big Retailers Like Whole Foods Are Deploying Digital Endcaps And Shelf-Edge Displays

Retail is one of the most-chased vertical markets in all of digital signage, but if you ask people who really know this tech, but also really know retail, they’ll tell you they’ve rarely seen it done well, or right. I tend to agree, and sometimes its not the whiz-bang flashy stuff that makes a difference, but the more pedestrian stuff that does the whole right message/right time thing. […]

sixteen-nine.net
Wed, Sep 5, 2018 at 10:38 PM

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QSR operators’ digital signage life extension planner (QSRWeb)

This is the high-profile tech we use to connect with customers and sell the menu our teams work so hard to deliver daily. But image-reliant tools like digital signage improve at a stupifying rate that can have the QSR operator reaching into his or her pockets almost monthly to keep up with the latest and the greatest signage technology. […]

qsrweb.com
Wed, Sep 5, 2018 at 10:31 PM

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