Datapath, the award-winning innovator of video management and control technology, are to show ‘the world’s most powerful video wall processor’ and the ‘ultimate 4K capture card’ at InfoComm, Orlando. […]
Brands are encouraging social media interaction now more than ever as many advertisers are understanding how well OOH advertising complements the modern media plan. A billboard or transit ad at one intersection can now be shared around the world in an instant – transforming a local campaign into a viral sensation. […]
Listen to these articulate testimonials from a small-town police chief, a founder of Earth Day, and a big-city health commissioner fighting opioid addiction. The Police Chief In the May issue of Police Chief Magazine, the chief from Sugarcreek Township (Ohio) will publish a compelling story of a missing boy. […]
Mr Magee said he successfully sprayed three out of the 12 billboards before he ran out of paint. 'I guess next time I'll need a trolley and at least four fire extinguishers,' he said on his web page. Police arrived shortly thereafter and arrested Mr Magee. […]
What kinds of insurance do you need? General Liability – This is a must to mitigate risk. Most landlords will also require evidence of insurance in case your billboard causes damages to their property or to someone on their property. […]
The dispute over the payphones has been the source of tension between the City of Sydney, JCDecaux and its partner Telstra. JCDecaux and Telstra are arguing the upgraded digital panels with the payphones fall under the federal Telecommunications Act criteria for low-impact facilities (LIF), which are exempt from state and local council regulation. […]
The IAB Programmatic Summit will return in September 2019. This one-day event will cover emerging topics including AI, In-Housing at Brands, Creativity, Programmatic OOH, Programmatic Audio, Bias in Programmatic, and more. IAB’s last Programmatic Summit brought together more than 370 brands, agencies, publishers, and technology providers working in the programmatic field. […]
Two lawmakers are proposing measures aimed at reining in the number of billboards along Louisiana roadways, and the effort has rankled Baton Rouge-based Lamar Advertising Company, one of the nation's largest outdoor advertising firms with billboards in 45 states and with nearly 500 employees in Louisiana. The legislation sponsored by Rep. […]
The prices of billboards on Interstate 10 heading toward Indio, California, home to the Coachella Valley Music and Arts Festival, increased 31 percent in the four-week period from late March to early April, according to new research from OOH buying-and-selling platform AdQuick. Coachella (April 12-14 and April 19-21) draws hundreds of thousands of people over two weekends. […]
Despite its young age, DOOH ad tech and services firm voodooh has delivered several major digital out-of-home campaigns. Recently, its founder, Keith Nilsen, told Digital Signage Pulse how the company managed to achieve rapid success in the emerging DOOH ad market. [caption id="attachment_2227" align="alignnone" width="575"] voodooh billboard in Cannes[/caption] What is voodooh? […]
Reserve your spot for PMD Presents: Programmatic DOOH, a panel with advertising industry leaders in the exciting world of OOH and digital advertising. Drinks and light fare provided. While still in its nascent stages, now is the time to gather industry stakeholders to explore the opportunities and challenges ahead with programmatic DOOH. […]
Kristy Day, HIRED, Talon Outdoor, NYC. Previous- Lamar Advertising, Director, 15+ yrs, Baton Rouge. LA. Kristy was one of Lamar’s top employees. […]
Mimo Monitors manufactures digital displays for digital signage and digital out-of-home advertising. Mimo’s President, David Anderson, recently gave this exclusive interview to Digital Signage Pulse. What makes Mimo Monitors screens competitive? We are the only major brand that focuses on small format displays. […]
To make gene therapy patients calm and serene in a potentially intimidating waiting room, we created a beautiful and calming educational installation that would serve as a gentle, reassuring distraction and a celebration of uniqueness and belonging. […]
Guest Post: Jason Cremins, Signagelive As my company set its development and commercial strategy for this year, back in late 2018, a focus on Digital Out of Home (DOOH) was not on our agenda. But that may change, because of a noticeable uptick we’re sensing in both interest and activity in ad-based digital signage. […]