Editors’ Picks

Digital signage tech provider Stratacache: growth and expansion plans (My Dayton Daily News)

Much of the company’s heavy expansion is in China and India, meaning Stratacache is active in an area that that has some two-thirds of the global population. A “tier-two” city in China has eight million people, Riegel noted. “I would wager we will be at about 1,000 (employees) in the first quarter of next year,” Riegel said. […]

mydaytondailynews.com
Tue, Sep 11, 2018 at 7:14 PM

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How Grey Outdoor prepares for Hurricane Florence (Billboard Insider)

Latest weather reports are predicting close to a category 5 with winds around 145 mph. That would mean the worst storm we have had to prepare for in almost 20 years What’s Grey Outdoor doing to get ready? Pulling all our vinyls down cutting off the digitals and updating and preparing with all the insurance we need for the at-risk structures (non-conforming signs) and digitals. […]

billboardinsider.com
Tue, Sep 11, 2018 at 7:10 PM

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How to measure the ROI of your digital signage deployment (DSConnection)

To understand the real ROI of professional-grade digital signage, you must first know the true cost of displays. Many businesses have a narrow view of the cost of ownership and only think about the upfront expense. However, you also need to consider running costs, repairs, replacements and downtime. […]

digitalsignageconnection.com
Tue, Sep 11, 2018 at 6:44 PM

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Gas station DOOH network GSTV now offers campaign targeting and attribution analytics

OCTANE supplies powerful insights through new sources of transactional, geospatial, and digital behavioral data, providing enhanced perspective into consumer activity before, during, and after a location-based media exposure. This offering enables advertisers to make data-driven decisions as they develop media strategies, target valuable audiences, and measure campaign ROI. […]

dp-aa.org
Tue, Sep 11, 2018 at 6:41 PM

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Astral to add 240 digital out-of-home ad screens to Campsite’s programmatic DOOH buying platform (Bell Media)

This agreement is set to add 240 Astral Digital large format and street furniture faces across Canada through Campsite’s programmatic platform. Launched in 2016, Campsite is a leader in innovative solutions for advertisers who want to expand their digital reach, optimize their strategies with data, and maximize their time by reaching several suppliers through only one platform. […]

bellmedia.ca
Mon, Sep 10, 2018 at 8:35 PM

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JCDecaux’s proposed acquisition of APN Outdoor in Australia is underway (Nasdaq)

The Federal Court of Australia (the Court) has made orders approving the despatch of the scheme booklet (Scheme Booklet) in relation to JCDecaux's acquisition of APN Outdoor Group Limited (APN Outdoor), by way of a scheme of arrangement (the Scheme). The Court has also ordered that a meeting of APN Outdoor shareholders be convened to consider and vote on the Scheme (Scheme Meeting). […]

nasdaq.com
Mon, Sep 10, 2018 at 7:55 PM

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Toronto-based taxi top ad company Statements Media acquires Sharkfin Canada (DigitalJournal)

Industry Consolidation Paves the Way for Digital Taxi Tops in 2018. The move will make Statements Media the only provider of Taxi Tops in both the Toronto and Montreal markets, as well as offering taxicab wraps in a number of smaller markets across Ontario including London, Kitchener-Waterloo and Mississauga. […]

digitaljournal.com
Mon, Sep 10, 2018 at 7:48 PM

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Everyone agrees the digital signage industry needs standards and measurement, but where are they? (DSConnection)

Anytime a group consensus is required, the conversation and end goal can derail. My first question is, even though the industry feels there is a need, who will take the lead? Perhaps a group of professionals in the industry are brought together and charged with creating a standard that all need to follow. […]

digitalsignageconnection.com
Mon, Sep 10, 2018 at 7:26 PM

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A guide to outdoor advertising for fashion brands (AirOutdoor)

Outdoor advertising is the ideal channel for building brand awareness on a vast scale, particularly for small or medium-sized fashion retailers. Then we come to the engagement levels associated with OOH, and particularly channels such as billboards. […]

airoutdoor.co.uk
Mon, Sep 10, 2018 at 7:05 PM

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New startup enters the ‘face recognition for digital signage’ market (Analytics Insights)

3DiVi is a revenue-generating developer of 'human-centric' AI algorithms, that include face recognition, skeletal tracking, spatial understanding and object recognition. […]

analyticsinsight.net
Mon, Sep 10, 2018 at 7:04 PM

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Signs on the Right of Way: Right vs Wrong (OAAA)

Pressure is constant to liberalize longstanding restrictions against commercial use of highway right of way, as government looks for new ways to fund transportation. Debate about the future use of public right of way begs the question: what is allowed under current rules? […]

specialreports.oaaa.org
Mon, Sep 10, 2018 at 11:10 AM

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Examples of effective OOH ads in unexpected places (OAAA)

Amusement Parks. Most amusement parks and theme parks allow outside companies to advertise within their gates. Walt Disney Parks and Resorts has a long history of partnering with outside brands. […]

specialreports.oaaa.org
Mon, Sep 10, 2018 at 10:38 AM

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A growing OOH category: legal cannabis advertising (OAAA)

As the legal cannabis industry buys more advertising, this emerging category is spawning niche ad agencies and new regulations. Thirty states and the District of Columbia currently have laws broadly legalizing marijuana in some form, led by Colorado and Washington State in 2012. The first retail shop in Washington State opened in mid-2014. […]

thoughtleadership.oaaa.org
Mon, Sep 10, 2018 at 10:04 AM

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Beware Automatic OOH Ad Contract Renewals (Billboard Insider)

Insider’s take: Be careful about unilateral automatic evergreen renewals in billboard ad contracts. A 5%/year increase in ad rates probably sounded great to Clear Channel Outdoor’s predecessor in 1997 but it’s left Clear Channel Outdoor with a billboard priced way under market. […]

billboardinsider.com
Mon, Sep 10, 2018 at 2:35 AM

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16:9: iBase Unveils Beefy New PC Digital Signage Player With NVIDIA Graphics Card

The digital signage market seems to be shifting pretty significantly to special purpose boxes (like Brightsign’s) and smart displays, but there is still a market out there for PCs as players, and companies pushing out some beefy product. […]

sixteen-nine.net
Mon, Sep 10, 2018 at 2:25 AM

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