How the OOH ecosystem may change when Google enters the market (ExchangeWire)
Whilst we won’t know until it happens, the most likely scenario is that Google will choose to own software rather than hardware, as it has done with its Android offering in the past. Such an approach would be preferable for the industry, dampening the threat of a ‘walled garden’ and allowing media owners to maintain the standard of their industry. […]
Wed, Sep 19, 2018 at 12:44 AM