Floating billboards that are an eyesore on the Hudson and East rivers could make an appearance at the city's beaches this summer. […]
By Ben Putland, Managing Director at QDOT. Creative agility and growing automation are bringing digital out of home (DOOH) media more in line with other digital channels. It’s never been easier for brands to activate and optimise creative on-the-go, reacting to news, events, and other relevant real-time data signals. […]
Signvalue co-founder Paul Wright talked about Landmark, Outfront, Clear Channel and Link on this week’s Billboard Insider Podcast. Landmark: I think that they represent a threat to the industry but not as big a threat as I initially thought…They’re really looking for long term leases that have solid revenue streams…They want long term leases. […]
The week includes events for retail, employee communications, smart cities, digital out of home and of course digital signage. […]
First Amendment; Funding for Roads and Bridges; Focus on Right of Way; Vice Advertising. First Amendment: First Amendment free speech protections knocked out San Francisco’s mandated warning label on ads for sugary drinks and Cincinnati’s targeted tax on billboards (that case is on appeal in state court in Ohio). […]
Atmosphere, formerly Chive TV, bills itself as a first-of-its-kind content streaming platform for DOOH networks. […]
Jessie Koch, Daktronics product manager, answers questions about digital billboards automatically running Integrated Public Alert and Warning System (IPAWS) emergency alerts. IPAWS provides an effective way to warn the public about serious emergencies. What is this new feature? […]
Everybody knows that Times Square is one of New York City’s most popular attractions. Visitors to the square are overwhelmed by a carnival of lights and signs — and delighted to make an appearance on one of the screens. But it’s no longer necessary to trek to the tourist trap to spread your message across New York. […]
New users of digital signage are concerned about whether investments will pay off, and for good reason. Yet some digital signage vendors emphasize end users should not focus just on ROI but also on return-on-objective. In other words, what is the overall objective with digital signage, and how does an end user want to measure it? […]
12 moves this week in Agency, OOH planning and buying services, new hires, promotions, OOH Providers and Sellers. Katharina Abraham, HIRED, European Acquisition Manager at Wildstone Capital, UK. Previous - Clear Channel Outdoor, International Account Manager, London, 10 months. […]
Aladdin Movie on Decaux Street Furniture full motion video. Vampire Weekend Time Lapse Video. JCDecaux Berlin automatic toilet. […]
IBOUSA Executive Director, Chris Cowlbeck said, “Through our work with association health plan consultants, Sodality Health (www.sodalityhealth.com), we will be teaming with CarynHealth (www.carynhealth.com) to provide full-service coverage to our associates at greatly improved economics. We intend to add another tier to open participation with our group and this health plan. […]
Impressions are a gross count of advertising exposures. This means each time an ad is viewed, it generates an impression. Impressions can now be reported by seasons and dayparts, providing granular level of data to better understand audience flow by time of day by location. […]
Talon's Plato is an automated trading platform, which aggregates all OOH inventory into a single, intuitive campaign planning and delivery system. It allows users to explore, plan, check availability, reserve and trade paper and digital inventory across multiple markets. […]
Local was up 12% in Q1 and drove most of our growth and once again, it’s worth noting that this is the highest local growth rate we’ve ever experienced. National was up 4.9% which was a good start to 2019. And we’re currently seeing very positive trends in national advertising, particularly in transit. […]