The current state of Proof of Play in DOOH and how to get to automated, independent, transparent reporting (IAB UK)
By Ben Putland, Managing Director at QDOT. Creative agility and growing automation are bringing digital out of home (DOOH) media more in line with other digital channels. It’s never been easier for brands to activate and optimise creative on-the-go, reacting to news, events, and other relevant real-time data signals. […]
Sun, May 12, 2019 at 10:20 PM