Insider’s take: Although a fairly small sample size and a fairly short duration, given this is an entirely naturalistic study, the results are very encouraging. The results: There were no traffic incidents at either location either before or after a digital billboard was installed. […]
First quarter 2019 adjusted revenue up +13.1% to €840.0m; First quarter 2019 adjusted organic revenue up +5.4%; Adjusted organic revenue growth in Q2 2019 expected to be above +4%. Following the adoption of IFRS 11 from January 1st, 2014, the operating data presented below is adjusted to include our prorata share in companies under joint control. […]
Selling commercial “sponsorships” on the highway right of way (rest areas, welcome centers, roads, and vehicles) wouldn’t work in West Virginia, says a new report. “The sponsorship program is neither feasible nor practicable for the (West Virginia) Division of Highways,” concluded an independent study commissioned by the state. […]
Menu boards, kiosks, and interactive customer experiences. Join us for an expert panel to hear about the part these technologies are playing in the in-restaurant experience. Presenters include: Solange Bernard – Senior Manager of Media, CRM & Partnerships, McDonalds Canada. […]
JCDecaux will incorporate Location Sciences’ data into its wider dataset, helping it to verify the accuracy of location data signals in footfall, competitor and catchment area analysis. Location Sciences said the tie-up represented a “significant milestone” and underlined the value of its location data to the UK ad industry. […]
Today there are more than 80 million American Millennials representing $200 billion in annual buying power. Millennials and Gen Z make up nearly half of the US population and represent the most influential consumers. However, Millennials and Gen Z are also the most elusive audiences to engage, as they lead the charge on cord-cutting, ad-blocking and radio-streaming. […]
Out of home media owners are divided on whether the sector is ready for programmatic, but it’s definitely on its way. In the United States, 82.5% of all digital display ads will have been bought programmatically in 2018. […]
One week remains before attendees of the 2019 OAAA\Geopath OOH Media Conference + Expo convene in Las Vegas. To prepare and plan your time at the OOH industry’s largest gathering, OAAA and Geopath have gathered the on-site information you’ll need to successfully navigate the conference. […]
Telstra, Australia’s biggest telecommunications company and one of its biggest advertisers, is to appear in Federal Court as it fights with local councils over digital screens on payphone booths. The court will be asked to determine whether the 75-inch digital screens, which will be placed on the back of its new payphone booths are considered “low impact”. […]
08.45 REGISTRATION & BREAKFAST. 09.30 Welcome | Stephanie Gutnik | VP of Business Development | Broadsign. 10:00 Programmatic Direct vs Real Time Bidding | Laura Swire | Client Services Manager – Partners & Data | BidSwitch ; Mendel Looije | Co-founder and CEO | Outmoove; Josko Grljevic | CTO | Talon Outdoor Chaired by Andreas Dooley | Commercial Director, UK | Adform. […]
The change in revenue consisted of: 337.4% growth from net billboard rentals, to $6.78 million, driven by billboard business acquisitions made between last July and August, as well as improvements in rental and occupancy rates for existing billboards. […]
Advertisers get a virtual look at airport touchpoints with new high-tech tour. A new virtual reality (VR) tour of Sydney airport has been created by the out-of-home advertising company for advertisers to experience its touchpoints throughout the airport environment. […]
The market for digital signage in Japan is rapidly expanding. With the spread of high-speed internet and a reduction in installation costs, the electronic devices can be set up at various places consumers can easily spot. Digital signage is also expected to provide information on tourism and disaster prevention. […]
Programmatic is no longer a foreign language to the IBOUSA membership. How often over the past two years have you read an article on programmatic and you found yourself quickly becoming confused trying to understand what seemed a very technical concept. […]
The Society for Information Display is a non-profit group run by display industry people, and it holds an annual trade show and conference that pulls in many to most of the top-level display engineers in that business. Display Week, as the event is called, is this week in San Jose, CA, and I am attending for the first time. […]