APN Outdoor Group shareholders have voted in favour of the company’s takeover by global marketing giant JCDecaux, agreeing to a $1.119 billion acquisition that will change the landscape of Australian outdoor advertising. […]
Global is believed to be paying Exterion’s private equity owner Platinum around £400m which brings its dramatic investment in the UK out of home sector to at least £700m. […]
Ben Billups: Out of home is poised to grow…Once we begin creating measurement I see reports of 5%, 6%, 7%. Maybe not a doubling but a 50% increase in market share. […]
While some major tech brands invest in OOH, there’s still a tepid overall commitment to our medium by the top 200 brands. To date our initial efforts to engage consumers “one-to-one” via face recognition, adjacent mobile data feeds or other methods have not sustained ongoing investments. Brands seem to try it once as an experiment and then move on. […]
In less than a month, Global has acquired a share of more than a third of the UK out-of-home sector, making it a serious player in the outdoor space and opening up a number of new opportunities for brands. Last month, Global surprised the advertising industry with the double acquisition of Primesight and Outdoor Plus. […]
“With Lyle’s passing, I am reminded of the fragility of life and how short a time we are all really here,” says Digital Signage Federation chairman Richard Ventura. “Over the years, I’ve gotten to know Lyle, both as a person and as a member of our industry. He was ubiquitous in our industry, insatiable in his desire to learn and teach, and genuine in his enthusiasm and gentle manner. […]
The report comes amid a period of strained relations and declining trust between advertisers and agencies. Last week the ANA confirmed that the Federal Bureau of Investigation and the U.S. Attorney’s Office For The Southern District Of New York had launched a criminal probe into media-buying practices. […]
The new partnership inventory will be some 9900 bus benches, 5100 bus shelters and 500 bus ads. The biggest positive, is 27 year veteran Keith Thompson, EVP of Sales in the mix. Thompson is a seasoned, capable leader who understands selling #OOH and will lead the sales operations. […]
Insiders Take – It has been widely accepted that Alaska has a state wide ban on billboards. Insider wonders if this first amendment suit might spawn other first amendment lawsuits in the state. […]
A real testament to how much Lyle Bunn was liked and respected in this industry is the volume of comments the news on Saturday of his passing last week has generated here and, particularly, on Linkedin. You can read some of comments – 23 at the moment – in this embedded Linkedin post. […]
Crane Media Network manages advertising campaigns on its network of connected vending screens. These are managed over the air, and they help vending operators and brands strengthen consumer engagement, gain actionable in-sights, and grow sales. The network has grown steadily over the past two years, Crane said. […]
"People want to use the transparent OLED glass display to show content and it is focused on retail, public infrastructure, transportation as well as hospitality sectors,” he said. OLED technology emits light only when electricity is applied while LED requires backlighting. Without the backlighting, OLEDs are more energy efficient, thinner and easier to make. […]
The deal was valued at 450 million pounds to 500 million pounds, according to press reports. Mark Boidman of PJ Solomon, along with Goldman Sachs, advised Exterion. […]
Located in the luxurious Wynn Resort and Casino is the newly renovated Sportsbook — a large, curved and architecturally integrated video wall spanning 1,500 square feet. This 21 million pixel video wall is 137-feet-wide by 11-feet-high and is comprised of 2.6-millimeter Peony LED from SiliconCore Technology. […]
The SA Property Owners’ Association (Sapoa) is taking the City of Johannesburg to the high court on Monday and Tuesday over new outdoor advertising bylaws it says are onerous and target private property owners for specific fiscal penalties not applicable to council land. […]
