Reach & Frequency: 1. For Out of Home media, estimates of the number of people, within a market, who notice at least one ad in an advertising campaign – reach and the average number of times an individual will see it – frequency. 2. […]
The Timberwolves utilize Skyway Media to reach sports enthusiasts in the Twin Cities. JCDecaux and Kendall Jackson collaborate building white wine emoji. R&R Partners OOH work with Globality, Inc. […]
(1) Transit ridership declined 2 percent in 2018. (2) Gas prices are down. (3) States are increasing gas taxes to pay for roads and bridges. […]
Adomni is a self-service online platform that makes digital out-of-home advertising easy, fast and affordable for everyone. Advertisers of all sizes and budgets can launch campaigns in minutes, using one of the fastest growing DOOH networks in the world. As of spring 2019, there are over 65,000 digital screens available on www.adomni.com and they span the U.S., Canada and Australia. […]
There is much fuss out there about the San Francisco Board of Supervisors voting 8-1 to approve outlawing the use of facial recognition software or retention of information obtained through facial recognition software systems. The ordinance still has to clear a second hurdle next week before it would be law. […]
Sansi, more widely known as SNA Displays, has won the LED job for that big new Times Square video wall that includes a built-in live performance stage. […]
‘Hyperlocal Insights’ aims to provide deep location-based understanding of audiences around a certain given radius to help in Out-of-Home planning. Traditionally, Hyperlocal Planning for Out-of-Home refers to the placement of billboards at specific locations based on geographic targets, which, in turn, aid in building the buying efficiency for advertisers. […]
Online insurance brand its4women.ie and its agency BConnected Media to launch the first Out Of Home (OOH) campaign targeting female motorists in Ireland on Adbarrier's in-carpark DOOH network. The €300,000 campaign will run in car parks across Dublin, Limerick, Kildare, Wexford, Kilkenny, Sligo, Galway, Westmeath and Cork until the end of 2019. […]
Part I, “2019 is About Taking More Wallet Share from Digital,” focused on the main drivers of OOH market gains, such as the rise of bot technology, improved OOH targeting capabilities, and the implementation of GDPR. […]
In this second and final installment, the team’s analysis shifts to the impacts of disruptive technology, including augmented reality, autonomous vehicles, sharing economy startups, artificial intelligence, 5G, and drones. […]
The numbers tell a compelling story. Robinson pointed out that OOH inventory will increase dramatically in the next couple of years in large part due to traditional vinyl boards converting to digital. “You take one billboard location, and it suddenly becomes eight, or 10 or 12 [boards],” said Robinson. […]
Although brands new to OOH or who don’t use it regularly often ask for “first time” or “never before,” the real power of OOH is the scale, reach and impact. Brands who don’t use it regularly are attracted to smaller stunts or one-off executions. An effective OOH campaign is one that takes advantage this scale and reach to effectively deliver impact. […]
When discussing out of home, we often hear about the difficulties of targeting. “I can serve my ad only to people who have dogs on Facebook, how can we possible target this accurately in digital out-of-home?” But is online data really that accurate? […]
Digital has been a big driver for us in both billboards and transit. In the billboard business we’re trying to ramp up the rate of growth. We’ve been at 100 a year. […]
Out of home advertising group Ooh!media has reported a rise in business bookings post the federal election this weekend. Adland has been reporting a weak market as advertisers pause their campaigns during the NSW election followed by the federal poll this weekend. Standard Media Index (SMI) numbers have fallen for six months in a row. […]