There are 411,000 cars in San Francisco. For Gaurav Garg, it’s a lot of billboard space. Garg is the founder of Grabb-It, a start-up that is turning the city’s car windows into a distributed outdoor advertising platform. […]
Liodice shared the group’s 12-point agenda that is “designed to remove obstacles and maximize opportunities to affect business growth and society worldwide.” These are the key matters important to advertisers, and as a result, they should be vital to the OOH industry. […]
Nobody, not even transportation experts like me, had an inkling that ride-on-demand services like Uber would change our travel habits so quickly and dramatically. Never in our lifetime have we witnessed such a rapid shift in transportation. […]
Insider’s take: Tax and enforcement mechanisms which are too draconian may be subject to constitutional challenges just like attempts to control speech. […]
How much of every dollar of billboard revenue should be left after paying your vendors, landlords and employees? 45 cents according to Boston Omaha, the parent company of Link Media Outdoor. Take a look at the table which appeared in Seeking Alpha’s Boston Omaha: A Potential Opportunity for Long Term Investors. […]
It appears that SkinnyIT, the Dallas-area field service management company that bought Installation & Service Technologies earlier this year, has folded. IST, as it was known, had been a significant player in the digital signage field service space in recent years, and a big presence at DSE. From anything I knew, IST was very much a going concern in this business and doing well. […]
Beijing Yuehang Tianyi Electronic Information Technology Co., Ltd, a subsidiary of AirMedia, has signed agreements with Qingdao Airlines, Chengdu Airlines, and Yunnan Hongtu Airlines for the deployment of Wi-Fi systems onboard airplanes, operational management of air-to-ground satellite communications, development and management of air-to-ground Internet platforms, operational management of in-flight multimedia entertainment and other emerging value-added in-flight Internet services. […]
As major players in the DOOH space make programmatic a top priority, it’s expected that this new sales model, with all its associated benefits, will quickly become an industry standard. Unfortunately, not everyone understands how this model works or even what the word “programmatic” means. Defining programmatic Digital Out Of Home. […]
New CEO Mark Read said industry shifts (and WPP’s poor performance) required “decisive action” and “radical thinking” at the company which has been displaced by Omnicom as the world’s biggest agency holding company. […]
MediaMath is a multi-channel demand-side platform (DSP) that helps brands and agencies buy advertising, including DOOH, across all digital touchpoints. Mel Stott talked with MediaMath's Lewis Rothkopf, GM, Supply about the platform's digital out-of-home ( DOOH ) advertising capabilities. What does MediaMath do in digital out-of-home? […]
Once a collection of homely local ads, the New York subway system now features an array of provocative campaigns, many of them for digital native companies. In the latest episode of "Behind the Numbers," we dig into this unusual outpost of the out-of-home advertising world. […]
Clear Channel Singapore has launched a new goal-based technology to help brands buy digital out-of-home (DOOH) advertisements as it continues to work to make programmatic OOH a reality. […]
LG Electronics (LG) and Lufthansa Technik AG will jointly develop, produce and market LG's innovative OLED displays for commercial airplane cabins. […]
In the US, digital signage provider NEC Display Solutions of America, has launched a business intelligence analytics platform called NEC ALP, to help retailers deliver 'impactful' content to engage customers. […]
Thousands of digital signage industry leaders and hundreds of out of home media owners, media planners, creative agencies, retailers, architects, and investors—all thirsty for knowledge—will come together the week of October 29 for New York Digital Signage Week (NYDSW). […]
