OAAA’s Ken Klein: When Billboards Make Good TV Ads (Medium)
Billboards-in-TV-ad is a common combo. Throughout 2018 we watched Carl the broker admire Charles Schwab’s out of home (OOH) ads in a series of commercials. A billboard was the star of State Farm’s “Borrow Better Banking” 30-second spot (estimated ad spend: $26.6 million). […]
medium.com
Fri, Jan 4, 2019 at 5:41 PM
Fri, Jan 4, 2019 at 5:41 PM