Editors’ Picks

The economics of programmatic DOOH (The Media Onine)

Automated buying and selling in DOOH presents a number of financial, operational and creative benefits for the entire digital advertising ecosystem. In the case of the publisher, programmatic tools automate traditionally labor-intensive tasks and enable more targeted, data-driven campaigns, for which advertisers are more likely to pay a premium. […]

themediaonline.co.za
Tue, Jan 8, 2019 at 1:00 PM

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How to integrate digital signage advertising with mobile (DSConnection)

“There are many different ways to integrate mobile devices with digital signage. I typically group these integrations into two buckets; “CX improvement” and “push marketing.” Travis Kragh, Co-Founder and Chief Creative Officer, ClockNine. […]

digitalsignageconnection.com
Tue, Jan 8, 2019 at 12:47 PM

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MediaMath and Place Exchange Deliver Industry’s First Out-of-Home Programmatic Omnichannel Campaigns (PRNewswire)

This marks the first time in digital advertising history that OOH ads were purchased programmatically via the exact same campaigns and workflows as online and mobile media and measured with the exact same metrics and reporting—impressions, conversions, response rates, and CPAs—making OOH attributable in the same way as other digital channels for the first time. […]

prnewswire.com
Tue, Jan 8, 2019 at 12:42 PM

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AdAge’s 2019 industry predictions include double-digit growth for OOH advertising

Thanks in large part to new technologies, out-of-home advertising will see double-digit growth in 2019. The Interactive Advertising Bureau, which only includes ad formats that capture at least $1 billion in ad revenue, will also include digital out-of-home in its twice-yearly report for the first time.—G.P. S. […]

adage.com
Tue, Jan 8, 2019 at 12:22 PM

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Ad Age grades its industry predictions for 2018

Megan Graham, agency reporter. My prediction for 2018: More value in media. In 2017, independent media agencies continued to scoop up big-name clients (like Horizon winning Sprint and Crossmedia taking on HomeAway). […]

adage.com
Tue, Jan 8, 2019 at 12:10 PM

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16:9: Microsoft, Kroger Team On Connected Grocery Service, Built Around Smart Shelf Screens

Microsoft and the US grocer Kroger have partnered on a new connected store product – built around shelf-edge screens and cloud computing – called Retail as a Service (or RaaS). The idea is to streamline shopping for things like groceries, using smart shelves and things like portable scanners. […]

sixteen-nine.net
Tue, Jan 8, 2019 at 10:01 AM

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OAAA 2018 Annual Report: Get Big, Get Bold, Get Out of Home

OAAA Members, Colleagues, and Friends: With broad industry support, OAAA’s 2018 promotional campaign displayed the wisdom of ad legend Stan Richards (peer to Disney, Rockwell, and Warhol in the Art Directors’ Hall of Fame): Out of home worked then. Works now. And will work forever. […]

specialreports.oaaa.org
Tue, Jan 8, 2019 at 8:44 AM

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16:9: First OLED, Then QLED, And Now ULED

First there was OLED. Then QLED, which looks like OLED but is actually LCD tech. Now there is also ULED, which is like QLED, but different. […]

sixteen-nine.net
Tue, Jan 8, 2019 at 8:15 AM

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CES’s 2019 Tech Trends: Big Data, 5G, AI, AR/VR, Autonomous Vehicles—and Bigger TVs (Tidbits)

CES is run by the Consumer Technology Association, the US trade group for technology companies, and it’s a combination of a massive trade show and a conference presenting experts on various topics. […]

tidbits.com
Tue, Jan 8, 2019 at 8:14 AM

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MediaPost: Apple’s CES OOH Message Makes Privacy Clear

The message stands about 13 floors high on the side of a hotel that overlooks the Las Vegas Convention Center hosting CES 2019 this week. It reads "What happens on your iPhone, stays on your iPhone" and includes a URL that leads to Apple’s privacy pages. That URL helps people to search online for information related to Apple's privacy details. […]

mediapost.com
Tue, Jan 8, 2019 at 2:23 AM

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Moving from mobile-first and UGC: How the advertising industry is set to change in 2019 (Marketing Tech News)

At The Trade Desk, we believe that digital should be more than just a line in a marketing plan. These insights can have a huge impact on everything from print to out-of-home advertising. […]

marketingtechnews.net
Tue, Jan 8, 2019 at 1:17 AM

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Samsung Unveils The Future of Displays with Modular Micro LED Technology at CES

Samsung Electronics today introduced its latest innovations in modular Micro LED display technology during its annual First Look CES event at the Aria Resort & Casino in Las Vegas. […]

news.samsung.com
Tue, Jan 8, 2019 at 1:14 AM

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MediaPost: ‘Omni’ Channel Picks Up One More: Out-of-Home

The newest kid on the omnichannel block, ironically, is one of its oldest: out-of-home, thanks to the emergence of a digital out-of-home screens and platforms for integrating them into seamless, centralized buys. […]

mediapost.com
Mon, Jan 7, 2019 at 9:22 PM

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Digital Signage Federation elects new leadership

Spencer Graham of Real Digital Media, will be serving as Chair. Len Dudis of Grupo Vidanta, will take over the Vice Chairman role. Paul Fleuranges of the Metropolitan Transit Authority and Brian McClimans of Peerless-AV have been elected by the board to serve as Treasurer and Secretary, respectively. […]

digitalsignagefederation.org
Mon, Jan 7, 2019 at 9:18 PM

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Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) Releases OOH Data Report and Interactive Mapping Tool

The Audience Data Report covers over 59,600 indoor, outdoor and street level out-of-home faces across 280 Canadian markets. COMMB has launched a new bilingual interactive mapping tool that enables planners to display both digital and static OOH products and networks in the top 15 inventory markets. […]

commb.s3.amazonaws.com
Mon, Jan 7, 2019 at 1:01 PM

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