Will 2019 be the year TV, radio and OOH will be bought programmatically in APAC? (Marketing-Interactive)
Sean O’Brien, CEO of Posterscope APAC, explains that currently the air around programmatic, in general, needs to be cleared and there should ideally not be a fear surrounding programmatic. Advertisers and agencies should explore how all parties can help one another, he says. This is to create a programmatic ecosystem which is brand-safe and adds value. […]
Fri, Jan 4, 2019 at 2:08 AM