AVIXA has pushed out a lot more details on its plans for what will the first InfoComm América Latina, a trade show and conference ... […]
Here’s a modest but well-executed example of how screens can be integrated into a retail design, as opposed to the many examples still popping ... […]
BEIRUT — Pikasso, a leading OOH & DOOH company operating in 11 countries, is pleased to announce the appointment of Dino Burbidge as the new President of the Pikasso d’Or Jury effective January 2025. The Pikasso d’Or was launched in 1989 with Alain Weill who has since then presided over the Jury. […]
Sales of big OLED TVs for the consumer market are seeing only modest growth globally, but manufacturers are seeing shipments of other products defined ... […]
Richard Rothfelder, Chris Rothfelder & Mike Falick. Along with a few major cases decided by the US or various state Supreme Courts directly related to the billboard industry in 2024, the year was full of cases indirectly affecting the industry. […]
Marian Zboraj, Digital Editor, Progressive Grocer. Walmart completed its acquisition of Vizio on Dec. 3, ramping up its competitiveness in the retail media space. […]
The wave of retail media networks launched in the U.S. and elsewhere in the past couple of years may soon start washing back out ... […]
I am absolutely not a motion graphics designer or any other valid description of a creative pro, so bear that in mind when I ... […]
Paul Hiebert is Adweek's deputy editor of special projects. In 2024, 68.6 million U.S. adults recalled seeing a video advertisement in a physical retail environment during the prior 30 days, according to consumer research firm MRI-Simmons. […]
Previous Annual Congresses in Hong Kong, Lisbon and Torronto attracted over 500 delegates each. The event will feature presentations on the Expanding World of Out of Home from Media Owners, Buyers, Tech Suppliers and Clients and featuring the celebrated WOO Annual Awards Ceremonies. […]
Registration is now open. This year's event, themed "The Power of Presence," will spotlight out-of-home's ability to amplify cross-channel campaigns and help brands grow. […]
Sixteen:Nine’s German-language content partners invidis have an interesting story up discussing the merits of the ChromeOS operating system for use in digital signage, covering ... […]
Kristen Theodore. Founded in 2018, Reklam Istanbul is operating two major DOOH networks, Yovi Metro and Seaplay, which together reach over 12 million people monthly. […]
By David Burrick, Chief Strategy Officer, Intersection Co. One of the staples of out-of-home (OOH) advertising in most major American cities is exterior bus advertising. Brands are very comfortable purchasing products on bus exteriors, with clear understanding that buses have massive reach in cities – with high visibility in the urban core and other key neighborhoods that they service. […]
Lamar’s more rural roadside billboard plant relies on national advertising for only 21% of revenue. Clear Channel Outdoor Americas plant in the US relies on national advertising for 35% of total revenues. OUTFRONT’s urban billboard/transit plant relies on national advertising for 42% of total revenues. […]
