Editors’ Picks

Commentary: Hamburg-based Bauer Media surprises everyone with the acquisition of Clear Channel Northern Europe, becomes a leading DOOH ad operator in Scandinavia (Invidis)

by Florian Rotberg. The 150-year-old family-owned media company has so far been better known for TV guides, teenager weeklies and other magazines. With an annual turnover of more than 2 billion euros, Bauer also has investments in German TV stations (RTL2) and 150 radio and podcast brands in its portfolio. […]

invidis.com
Thu, Jan 9 at 7:05 PM

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Bauer makes first move into OOH with Clear Channel Europe-North acquisition (The Media Leader)

Jack Benjamin. Bauer Media Group is acquiring Clear Channel Europe-North. In an earlier interview with The Media Leader, Cochrane said the desire to become a US-only business stemmed from wanting to offer greater tax breaks by becoming a real estate investment trust (REIT). […]

uk.themedialeader.com
Thu, Jan 9 at 7:00 PM

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Leading German DOOH ad operator Stroer moves into shop window display advertising (Invidis)

by Florian Rotberg. German DooH market leader Ströer decided not to leave the DooH window TV segment to its competitor Hygh. According to market rumors, Ströer has already secured access to a low five-digit number of sunlight-readable LCD screens from a Chinese display manufacturer in the summer of 2024. […]

invidis.com
Thu, Jan 9 at 6:10 PM

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Digital signage hardware trends: AI rising, supply chain uncertainty: Brightsign execs (Invidis)

by Florian Rotberg. The role of AI on the Edge compared to AI in the cloud will increase significantly for many reasons. For data protection reasons, energy efficiency and speed/user experience – AI on device and AI on Edge are the new megatrends. […]

invidis.com · Promoted content
Thu, Jan 9 at 6:09 PM

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One of Germany’s largest grocery chains launches a 3,500+-screen in-store media network (Invidis)

by Florian Rotberg. Edeka has launched a new, national in-store retail media network on January 1, 2025; it includes more than 3,500 screens in around 2,000 Edeka stores and is also available for non-endemic campaigns. As part of the new network, Edeka offers central access to its own and external advertising inventories. […]

invidis.com
Thu, Jan 9 at 12:11 AM

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Winners of Ocean Outdoor’s Inaugural Digital Creative Competition Grand Prix (LBBonline)

McVitie’s and the London-based creative agency To Boldly Go have been announced the winners of Ocean Outdoor’s inaugural Digital Creative Competition Grand Prix. […]

lbbonline.com
Thu, Jan 9 at 12:10 AM

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A success story: How good creative helped double OOH spending (Billboard Insider)

For more than a decade, Bushnell University in Eugene, Oregon, has advertised OOH using an in-house design team. As a new customer of Meadow Outdoor Advertising, management saw an opportunity to provide a more comprehensive creative service. To accomplish these goals, they brought Melody Roberts of Out of Home Creative on board to lead the creative. […]

billboardinsider.com
Wed, Jan 8 at 6:27 PM

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Opinion: Nobody in advertising should be at CES

Sorry, but nobody in advertising should be at CES. The entire world of Advertising is utterly lost. Massive opportunities are everywhere. […]

Editorial
Wed, Jan 8 at 2:06 PM

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OAAA says Digital Out of Home (DOOH) is a “smarter, longer-lasting alternative” to Super Bowl ads

By Steve Nicklin, SVP, Marketing & Analytics, OAAA. Four Weeks of Engagement Across 25 Markets for the Cost of One Super Bowl Ad. As brands gear up for the Super Bowl, one of the most-watched advertising events of the year, the Out of Home Advertising Association of America (OAAA) makes the case for Digital Out of Home (DOOH) as a smarter, longer-lasting alternative. […]

oaaa.org · Promoted content
Wed, Jan 8 at 1:51 PM

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Evexi CEO Andrew Broster On How His UK Software Firm Was Pulled Into Digital Signage (16:9)

The UK software firm Evexi has an interesting story behind its move into digital signage – in that it was more a pull from ... […]

sixteen-nine.net
Wed, Jan 8 at 10:00 AM

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Displace Shows Super-Premium Battery-Powered OLED TVs That Mount On Walls Using Just Suction (16:9)

CES always has a bunch of products on show that are interesting and buzzy, but don’t necessarily have much of a likely buyer market ... […]

sixteen-nine.net
Wed, Jan 8 at 9:40 AM

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Advertima CEO pitches his company’s in-store media capabilities (IAB Europe)

Iman Nahvi, Co-Founder, Chief Executive Officer at Advertima shares how In-store Retail Media stands apart from traditional offline advertising and DOOH, offering real-time, data-driven solutions tailored for today’s shopper journey. Retail Media is more than online media. 80% more! […]

iabeurope.eu · Promoted content
Wed, Jan 8 at 9:38 AM

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Transparent OLED Media Chandelier At LG’s CES Booth Perhaps A Hint Of The Bling For Its ISE Stand? (16:9)

LG routinely puts a lot of money and effort into coming up with showstopper designs and digital bling for CES shows in Las Vegas, ... […]

sixteen-nine.net
Wed, Jan 8 at 9:03 AM

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Billboard Insider’s analysis and list of US mergers and acquisitions in the OOH industry in 2024

Billboard Insider has compiled our list of out of home transactions for 2024. Here are Iinsider's thoughts on this year's list. High Interest Rates Prevailed – if you remember, 2023 was a struggle for acquisitions as we saw the Federal Funds rate increase from .25% on March 17, 2022 to 5.50% on July 26, 2023. […]

billboardinsider.com
Tue, Jan 7 at 10:23 PM

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What to expect at ISE 2025 February 4-7 in Barcelona (TPI Magazine)

The Managing Director of Integrated Systems Europe (ISE) Mike Blackman previews what lies ahead for 2025. “We have made several strategic changes to the layout of the halls to enhance the attendee experience and streamline the flow of traffic. […]

tpimagazine.com · Promoted content
Tue, Jan 7 at 6:47 PM

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