John Barnes of Barnes Advertising on the importance of having a succession plan for your out of home company. I was on vacation in Florida and had a lump on my neck. The doctor said I had 6 months to live. […]
Bill Lodzinski, President of WV Outdoor: “Unfortunately,This was our company. We had several structures destroyed completely. Four catastrophically and several others in various stages of damages. […]
Session: OOH Channel Value in the Omni Channel World. The evolving landscape of programmatic DOOH was explored, highlighting its growing prominence and versatility. Embracing programmatic OOH not only offers flexibility but also fosters the development of specialised skill sets essential for navigating the omnichannel advertising sphere. […]
You can only see so many products and animated characters kinda sorta popping out of big LED billboards using visual illusions. Most tend to ... […]
By Nicole Silberstein, Senior Editor, Retail Touch Points. As retail media networks have proliferated, ad buyers still are limited in how many they can participate in. The culprit? […]
A new source of revenue for OOH operators: tracking trucks for illegal activities. Trucks are used for cargo theft, fraud, human trafficking, and smuggling drugs. Genlogs tracks trucks. […]
Link Media is a textbook case of taking advantage of scale economies. Revenues have grown faster than expenses in every year of the company’s life. Key expense items (lease costs, utilities and commissions) have been falling as a % of revenues which means that the company’s cashflow margin has grown from 6% in 2017 to 37% in 2023. […]
Ahead of the 2024 OOH Media Conference, the must-attend annual event for the OOH industry, OAAA unveils notable speakers joining the mainstage lineup, provide additional details into the Independent Media Companies Track and Town Hall, and acknowledge and recognize the invaluable support of this year's event sponsors and exhibitors. […]
Other key findings of the research include: Data and targeting remains the #1 driver for buying programmatic DOOH with nearly all respondents saying it’s a factor for buying DOOH advertising programmatically, and a major factor for 77% of respondents. Flexible buying is also a key driver for programmatic DOOH. All key drivers have increased over the last two years. […]
I’m getting emails now asking about the digital signage industry mixer planned for InfoComm in June – particularly since I suggested the registration window ... […]
It is almost, now, a given that anything with a large surface area that’s out in the public is going to get a screen ... […]
I almost closed the tab when I read Let’s Get Phygital! up high on the case study page, but I persevered because I wanted ... […]
Eight out of ten (82%) of agency respondents used digital OOH as a significant or regularly considered part of their advertising activity in 2024, up from 69% in 2022. Half (52%) used programmatic DOOH as a significant or regularly considered part of their advertising activity, up slightly from 48% in 2022. […]
As retailers feel shoppers’ belt-tightening behaviors hurt sales, many are turning to in-store retail media to increase their revenue and profit margins. Mega-retailer Walmart, for its part, shared in a news release Monday (April 1) how it is expanding its efforts in the space. […]
The firm was named the winner of the airport advertising concessions contract following a competitive bid process. As part of the new advertising program, which launched in November 2023, Departure Media updated all advertising inventory, including digital displays, and introduced customized campaigns to promote specific events in the Des Moines area, such as local festivals and conferences. […]
