oOh!media and PetBarn launch a retail media network in Australia that includes in-store ads in 241 PetBarn locations (Adnews)

Petbarn has partnered with reo, powered by oOh!media, to connect brands with its 2.9 million customers. Reo will manage end-to-end service delivery including onsite, off-site and in-store retail media solutions, as well as sales representation with a dedicated media sales team. reo will also install and manage Petbarn’s in-store screen network across its chain of stores nationally. […]