Editors’ Picks

Indian startup UrbanIQ aggregates DOOH ad space across all venue types (Exchange4Media)

The company makes these assets available to brands and agencies for easy search, planning and buying. UrbanIQ also provides analytics to give insights on ad effectiveness, context and attribution. The aggregated DOOH ad space includes digital outdoor billboards, screens in taxis, shopping malls, airports and train stations. […]

exchange4media.com
Fri, Aug 2, 2019 at 10:32 AM

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Don’t Forget Generation X – Fast Facts on the “Forgotten Generation” (Geopath)

This January, CBS released a report listing all of the generations by birth year. Somehow, they forgot to list Generation X, people born between 1965 and 1980. This resulted in quite a bit of hysterical banter on Twitter, and a suggestion that the cohort be renamed the “Forgotten Generation. […]

blog.geopath.org
Fri, Aug 2, 2019 at 12:34 AM

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Nielsen Study: OOH Reaches 90% of Travelers, Younger & Affluent Consumers (Billboard Insider)

This report is the most in-depth analysis of how OOH impacts consumer behavior, analyzing 15 varieties of OOH media across the billboard, street furniture, transit and place-based categories. The Nielsen study found roadside billboards are the most noticed OOH format. […]

billboardinsider.com
Thu, Aug 1, 2019 at 1:57 PM

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Branded Cities Adds 24,856 Sq.Ft. Of Signage in Canada’s Busiest Intersection (OOHToday)

This relationship with BentallGreenOak expands Branded Cities' footprint in Dundas Square (Yonge & Dundas), by adding 24,856 sq.ft. of signage including 10,995 sq.ft. of digital signs and 13,861 sq. […]

oohtoday.com
Thu, Aug 1, 2019 at 1:55 PM

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How different devices can integrate with a mass notification system to display emergency alerts throughout an event venue or sporting complex (Security Today)

Event venues and sporting complexes pose unique security and communication challenges. Numerous factors, including crowd size, whether the event is indoors or outdoors and what time of day the event is taking place all impact how a safety plan is developed. Effective Communication. […]

securitytoday.com
Thu, Aug 1, 2019 at 1:12 PM

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OOH sellers’ chatter (Cohoot via OOHToday)

McDonald’s move to local agencies is shaking things up for the industry and Cohoot is abuzz with conversations about it. Several agencies have won co-op business including Davis Elen, Moroch and Berstein-Rein. Full Thread Here>>>> Are we forgetting the Creatives? […]

oohtoday.com
Thu, Aug 1, 2019 at 12:02 PM

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Daktronics installs spectacular digital billboard on Marriott Moxy Hotel building in downtown Boston (DSConnection)

BROOKINGS, S.D. – Aug. 1, 2019 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, was chosen by Amherst Media to design, manufacture and install a new out of home (OOH) digital showcase in Boston, Massachusetts. […]

digitalsignageconnection.com
Thu, Aug 1, 2019 at 10:13 AM

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Vector Media Joins DPAA (DSConnection)

NEW YORK, August 1, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Vector Media has joined its membership ranks. Vector Media specializes in data-driven, innovative large-format transit advertising, traditional out-of-home media and the creation of interactive brand experiences in 55 markets across the country. […]

digitalsignageconnection.com
Thu, Aug 1, 2019 at 9:31 AM

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16:9: Real-Time AR-Driven Video Wall Engages Shanghai Subway Riders

This is a 10-metre (30-ish feet) wide interactive LCD video wall in a Shanghai subway station that is using augmented reality to get passengers excited about a lemon iced tea product. When people stand in front of it, their faces appear on the screen in real time, adorned by lemon filters and a Vita Lemon Tea box at their mouths. […]

sixteen-nine.net
Thu, Aug 1, 2019 at 7:40 AM

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16:9: How Integrators View The LCD vs LED Video Wall Decision

I sometimes get white papers and research that a vendor hopes I report on or talk about, and then decide against it because the information is hopelessly skewed in favor of that vendor. It’s a bit like those recipe pamphlets that suggest you don’t just add a cup of this, it has to be specifically the vendor’s “this. […]

sixteen-nine.net
Wed, Jul 31, 2019 at 8:28 PM

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Ultrahaptics: How mid-air touch can enhance DOOH advertising

Ultrahaptics is at the forefront of a new technology called “haptics.” Greg Patrick, Vice President of Digital Signage at Ultrahaptics, spoke with Mel Stott about how his company is applying haptics technology to out-of-home advertising. […]

Editorial
Wed, Jul 31, 2019 at 8:25 PM

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Doohken CEO: ‘Programmatic DOOH is growing strongly in China’ (Media4Growth)

Doug Pearce, CEO, Doohken Network, Shanghai talks about the DOOH business trends in China and the initiative to build China's first platform of prime location digital advertising sites. China’s digital OOH spends represent an estimated 25% of the total OOH spends in the country. In your view, what factors are contributing to DOOH growth in China? […]

media4growth.com
Wed, Jul 31, 2019 at 8:20 PM

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Co-CEO of Kinetic India says OOH will increase its share to 10% in the overall marketing pie this fiscal year (Best Media Info)

The OOH ad industry, which at present has an allocation of 5-8% in the total marketing mix of marketers, will increase to 9-10% this fiscal, said Rachana Lokhande, Co-CEO, Kinetic India, a WPP entity and a global leading player in out-of-home (OOH) media. […]

bestmediainfo.com
Wed, Jul 31, 2019 at 8:17 PM

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Blow for 8 Outdoor as landlord moves digital OOH screens to Global (Campaign)

8 Outdoor 'looking at options' after losing two-thirds of DOOH portfolio. 8 Outdoor has suffered a major blow as it has lost the licence to manage about 70 digital advertising screens, with bigger rival Global picking up the contract. […]

campaignlive.co.uk
Wed, Jul 31, 2019 at 8:12 PM

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JCDecaux Wins San Francisco Street Furniture contract

The 20-year contract covers the program management, including design, installation and daily maintenance of 114 three-sided columns with 2 panels for advertising and 1 panel for City/public service uses, as well as 25 fully accessible automatic public toilets. […]

jcdecaux.com
Wed, Jul 31, 2019 at 7:24 PM

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