Co-CEO of Kinetic India says OOH will increase its share to 10% in the overall marketing pie this fiscal year (Best Media Info)
The OOH ad industry, which at present has an allocation of 5-8% in the total marketing mix of marketers, will increase to 9-10% this fiscal, said Rachana Lokhande, Co-CEO, Kinetic India, a WPP entity and a global leading player in out-of-home (OOH) media. […]
Wed, Jul 31, 2019 at 8:17 PM