Nielsen Study: OOH Reaches 90% of Travelers, Younger & Affluent Consumers (Billboard Insider)
This report is the most in-depth analysis of how OOH impacts consumer behavior, analyzing 15 varieties of OOH media across the billboard, street furniture, transit and place-based categories. The Nielsen study found roadside billboards are the most noticed OOH format. […]
billboardinsider.com
Thu, Aug 1, 2019 at 1:57 PM
Thu, Aug 1, 2019 at 1:57 PM