Logic Supply – DSE Booth Number 3218 Why do people going to DSE need to put your company on their Must See list of booths? It’s the people of Logic Supply that make us who we are, and DSE is a great opportunity to get to know the team that you’ll be working with for digital signage hardware solutions. […]
27 of the latest OOH-related personnel changes. Kate Ward, HIRED, Managing Director, MacDonald Media, NYC. Previous- Posterscope, VP Director, NYC, 7 mos; SWK Partners, Business Director, NYC, 8+ yrs; Kinetic, Business Director, NYC 4 yrs. […]
The new office announcement follows STRATACACHE’s 2018 acquisition and rebranding of Scala China and further strengthens STRATACACHE’s commitment to high-rate growth and client support in the Asia-Pacific region with a specific focus on China. […]
Researchers at Osaka University propose a novel flexible tube display that is able to take various surface shapes. Information is expressed by streaming colored fluids through the tube and controlling the positions and lengths of the droplets. […]
Insider's Take: The 5-minute interview is worth listening to so you can understand your opponents. Falzone says digital signs are unsafe. Refer people to the FHWA study which says that digital signs don’t distract drivers. […]
For the first time, advertisers can use one mobile DSP to run campaigns that display complementary messages to audiences across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. TabMo is partnering with major outdoor advertising companies so that location data can be used to drive relevant content to digital billboards when users will see them. […]
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Out of Home revenue reported for the quarter October to December 2018 saw the total market grow by 8.1% from £332 million in Q4 2017 to £358 million in Q4 2018. The strong Q4 contributed towards total annual revenue of £1,209 million, up 5.7% from 2017, and greater than 2016-2017, which was 1.5%. Digital Out of Home had a significant quarter of growth with an increase of 15.8% in Q4 2018. […]
And, psst… they’re cheaper than television. The combination of timeliness, value and availability has caught advertisers’ attention. Over the past few years, out of home has begun pulling dollars away from TV ad spending, note analysts. […]
The elephant in all fifteen halls of the biggest-ever ISE in Amsterdam was hardware reliability. Cloud-based tools now make it possible for network administrators to manage vast signage networks with thousands of end points spread across a large geographic area. Cloud-based tools with remote provisioning and management greatly simplify oversight of these networks. […]
On Programmatic OOH buying: Everybody’s been talking about it but there’s not been a whole lot of doing going on. This is the year…it will make an incremental contribution…$8-10 million…dollars we otherwise wouldn’t have seen…We went open architecture. […]
There’s an interesting piece in the Montreal newspaper La Presse about Broadsign and its CEO/backer Burr Smith. La Presse is a French language publication, but I have just discovered its posts nicely roll over to English language versions. […]
Clients want strategy, creativity and ROI from their ad spend. They require greater proof of the value delivered for each and every program, along with the right distribution of media so their message stands out. Pairing OOH with a mobile communications strategy provides very strong upfront and back-end metrics with traditional and lifestyle media as well as experiential programs. […]
Here’s an interesting slide from this week’s Outfront conference call presentation. Outfront’s billboard yield (average monthly revenue per display) increased by 10% to $2,217 during the fourth quarter of 2018. […]
What is the state of OOH measurement today? How does it compare today to the way it was measured before? Kym Frank: Until recently, the OOH industry measured audience exposure using a combination of somewhat static data sources, such as traffic counts that were gathered from the Department of Transportation, U.S. […]
