Below are ‘The Best’ 9. Not a bad list. The first two, South Park and Pink Wall are a slow start. […]
Blue Earth Area was awarded the grant and went to work solving the problem with digital signage. They installed two displays at their K-7 school and one display at their high school. They are scheduling their displays to promote several things throughout the day. […]
Location data has a two-prong dilemma—it’s being both being misused and used in the wrong ways. There is simply no transparency in the location data ecosystem. This leads to a race to the bottom for location quality and location data value. […]
I am in Las Vegas attending Shoptalk, a retail tech conference that has some 8,400 attendees and a way bigger trade show hall than I expected. The conference side of Shoptalk is what compelled me to get on a long flight here, just three weeks before I need to be back for Digital Signage Expo. The organizers have keynotes, five conference tracks and lots of on-the-floor mini-theatres for vendors. […]
With the availability of mobile data and increased OOH activations from DSPs, we are seeing and learning the true contributions that OOH can make across the entire marketing funnel. […]
The number of transit digital displays increased 200% during 2018 and will increase even faster in the next few years. There will be 50,000 screens in New York alone. […]
There are some key principles that digital signage designers should follow in order to engage customers, event-goers or even employees. Digital signage should be used for more than just displaying static messages on screens. Used effectively, the level of interaction and engagement that can be generated is far more than what can be achieved with non-digital options. […]
Among the more than 250 vendors that will be exhibiting on the show floor, many of them will be introducing new products at DSE 2019, including: ABCOM’s 58” Swedx 4K Lamina Kiosk is one of the world’s thinnest 4K commercial touch display kiosks – warm, inviting materials attract people from a distance and with <3” depth, it allows for interactive experience while occupying minimal space. […]
JCDecaux has major investment to protect in NYC. In 2015, JCDecaux took over a $1 Billion, 20 year franchise agreement of the city’s bus shelters, newsstands and automated public toilets. Who would have thought #JCDecaux would be the number one #OOH company and number 4 overall of companies that spent the most on outside lobbying firms? […]
Phoenix Vision is a growing digital out-of-home (DOOH) provider and technology administrator for its Digital Billboard Network (DBN). Phoenix Vision has placed over 380 screen installations and is expected to grow to over 1,000 by the end of 2019. […]
Bud Light brought its anti-corn syrup, anti-Miller/Coors campaign to Miller’s home town, Milwaukee. Famous as a once thriving city that made beer famous, second only to St Louis, (Millennials might claim Grand Rapids, Michigan as the new beer capital), we love the dollars directed to #OOH. Bud Light continues its Super Bowl beer battle with Miller Lite by buying five billboards in Milwaukee. […]
Research from the Advertising Research Foundation explores OOH's role in multi-media plans Horst Stipp, EVP of Global Business Strategy at the ARF, will present results from a recent research study on the importance of a balanced media plan, and the incremental benefits of adding additional channels – including OOH – to any plan. […]
Tornados damaged parts of Alabama this week. Neil Bell tells Insider that New South Outdoor’s Auburn plant was undamaged but the company used its digital signs to do lots of public service advertising. […]
“We expect radio, cinema and out-of-home to either maintain or fractionally increase their share of automotive advertising between 2018 and 2020. Radio – which many consumers experience in their car – works particularly well for automotive brands, attracting 7.3% of auto ad spend, compared to 6.0% of ad spend across all categories globally. […]
If you work in technology, failing to plan for what lies around the corner is tantamount to planning on failing. In 2019 Amazon will disrupt the duopoly as it establishes itself as a primary distribution channel and, likely, outstrips Google and Facebook in terms of the conversion rates and industry innovation it offers to buyers. […]
