UK OOH ad market grew 8.1% in Q4 2018, full year growth in 2018 was 5.7% (Outsmart)
Out of Home revenue reported for the quarter October to December 2018 saw the total market grow by 8.1% from £332 million in Q4 2017 to £358 million in Q4 2018. The strong Q4 contributed towards total annual revenue of £1,209 million, up 5.7% from 2017, and greater than 2016-2017, which was 1.5%. Digital Out of Home had a significant quarter of growth with an increase of 15.8% in Q4 2018. […]
Thu, Feb 28, 2019 at 11:15 PM