DPAA’s Barry Frey: “Out-of-home advertising… once a reach and awareness medium … has truly become full-funnel” (EMARKETER)

“For years, the advertising industry raced toward the digital world,” said DPAA President & CEO Barry Frey, at the DPAA Global Summit, held in New York last month. “Today, the digital world is racing toward us. Out-of-home advertising…once a reach and awareness medium …has truly become full-funnel. […]