Editors’ Picks

Starlite Digital’s newly deployed “intelligent” digital video screens in retail already bring tangible results to advertisers

Last spring, Starlite Digital began rolling out its national network of “intelligent” digital video screens at supermarkets, big box retailers and drug stores. The company says it is capitalizing on the close relationships built with these sectors by its sister company, Starlite Media. […]

Editorial
Wed, Jul 10, 2019 at 10:25 PM

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Moving Walls programmatically powers 3 big campaigns in Malaysia on 800+ digital OOH screens (Media4Growth)

The Singapore-based ad tech company automated the planning and buying of OOH campaigns for HP Printers, Domino’s, and Lazada. Moving Walls has built a complete technology stack - Moving Audiences - to connect OOH to digital advertising demand-side platforms. Moving Audiences is built on a location intelligence platform that enables OOH planning and measurement. […]

media4growth.com
Wed, Jul 10, 2019 at 10:22 PM

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Modi government is using OOH as a key mode to spread the word (Exchange4Media)

Industry experts share their insights on what led to the jump in government spending on OOH advertising. The spend on OOH advertising by the Union government have gone up ever since the Narendra Modi government came into power at the Centre, a latest report released by MIB minister Prakash Javedkar has revealed. […]

exchange4media.com
Wed, Jul 10, 2019 at 10:17 PM

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The story behind Blackbird Media’s purchase of the iconic Atlanta sign from Mashburn Outdoor (Billboard Insider)

What’s the history of the Atlanta sign. The permit for this non-conforming site came from a Settlement Agreement with the city of Atlanta and Larry Roberts’ Boardworks entered into around fifteen years ago when some element of the sign code was amended. I believe that Boardworks had four signs permitted in that agreement, all of which had already been converted. […]

billboardinsider.com
Wed, Jul 10, 2019 at 9:16 PM

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Clear Channel Outdoor’s Latest DOOH Campaigns: 80s Nostalgia, Simba’s Return and the Mighty U.S. Women’s Soccer Dynasty

S […]

blog.clearchanneloutdoor.com
Wed, Jul 10, 2019 at 8:58 PM

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McDonald’s New Urban HQ Doesn’t Skimp on Digital Experiences (DSConnection)

McDonald’s, the reigning king of QSR and fast food, seems not to have been soured on digital experiences despite a rather unappetizing scandal with previous touchscreen rollouts. In fact, their new 480,000-square-foot, Gensler-designed global headquarters in the West Loop neighborhood of Chicago is chalk full of interactive digital installations for corporate employees to enjoy. […]

digitalsignageconnection.com
Wed, Jul 10, 2019 at 10:30 AM

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16:9: Tightrope’s J.J. Parker On His Digital Signage Journey From Video Bulletin Boards To Apple TVs

Tightrope Media Systems is one of the oldest companies in the digital signage ecosystem, with roots tracing back to 1997 in Minneapolis. Co-founder J.J. Parker bought a stack of books and taught himself coding to come up with what was then called a video bulletin board system for local schools. […]

sixteen-nine.net
Wed, Jul 10, 2019 at 12:10 AM

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Digital signage by Signagelive is part of the £160 million upgrade of London Luton Airport (AVInteractive)

With the airport terminal under intensive operation 24/7 and staff becoming more dependent on the use of technology for daily tasks, it was imperative to devise a network to withstand heavy usage with a low failure rate. Key project requirements and challenges: Check-in considerations. […]

avinteractive.com
Wed, Jul 10, 2019 at 12:10 AM

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MediaPost: TV’s Role In Global Ad Market Continues To Erode: Internet, OOH Ascendant

All analog media are projected to decline with the exception of out-of-home, which will remain stable at a 6.5% share of ad budgets. TV is poised to lose its dominant share of global ad spending within the next two years, according to a revised outlook released today by Publicis Media's Zenith unit. […]

mediapost.com
Tue, Jul 9, 2019 at 8:52 PM

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How out-of-home ad companies were valued in June 2019 (Billboard Insider)

Insider has seen average values of 4-6 times billboard revenue and 8-14 times billboard cashflow during a 30 year career lending to Out of Home. The three US public Out of Home advertising companies had a mean gross value of 5.1 times revenue and 16.7 times cashflow (EBIDTA) as of July 8, 2019. […]

billboardinsider.com
Tue, Jul 9, 2019 at 8:50 PM

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3 findings from 5 months’ worth of programmatic DOOH data (Broadsign)

Programmatic DOOH is about data. We’ve reached the point in our little island of the advertising game where intuition needs to lead to testable hypotheses, and where real decisions can be made based on the findings. […]

broadsign.com
Tue, Jul 9, 2019 at 8:47 PM

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Adomni CEO answers challenging questions about programmatic DOOH (OOHToday)

Questions covered: Competition among programmatic DOOH providers. The Kylie Jenner campaign. OOH Rates, pricing and markups. […]

oohtoday.com
Tue, Jul 9, 2019 at 8:44 PM

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Cadbury uses dynamic digital out-of-home advertising to help the nation choose its favourite new Dairy Milk flavour (Campaign)

The process kicked off a year ago when Cadbury launched a microsite and digital campaign calling on choccie fans to create their own combination of ingredients. Cadbury then chose three finalists, whose creations – Choca-latte, Simply the Zest and Raspberry Shortcake – went on sale in May. […]

campaignlive.co.uk
Tue, Jul 9, 2019 at 7:28 PM

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Lamar Advertising and iGotcha Media to Provide Touch-Screen Kiosks for Metro Vancouver’s Regional Transportation Authority TransLink (PRWeb)

TransLink, Metro Vancouver’s regional transportation authority, manages the SkyTrain, Coast Mountain Bus, West Coast Express, SeaBus, Park and Ride locations and bus loops. […]

prweb.com
Tue, Jul 9, 2019 at 7:25 PM

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16:9: New Content Partnership Puts Tenant Notices On High-Rise Elevator Screens

Digital signage has been in elevators has been around longer than the term “digital signage” – but there’s still room for new things to happen in what is now, weirdly, an old medium. […]

sixteen-nine.net
Tue, Jul 9, 2019 at 9:35 AM

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